Amazon in Europe has welcomed 115,453 new sellers this year. This equates to 1,461 per day. Most new sellers have joined the Amazon marketplaces within the UK, the Netherlands and Germany.
Germany and the UK represent some of the largest ecommerce countries in Europe. With high demand for fast deliveries among German shoppers coupled with UK as an English speaking country, this makes Germany and the UK a great place to start your European business. Plus, Germany’s geographical location is a major hub for delivery efficiency helping you sell across Europe.
With fulfillment programs like European Fulfilment Network or Multi-Country Inventory (MCI), your products will be closer to German and British customers if you store in Germany and the UK meaning they’ll benefit from faster delivery options. You can also expand easily across the entire EU with Pan-European FBA.
If this improvement continues, the marketplaces of Amazon in Europe could have welcomed over half a million new sellers on the end of this yr. Many new sellers could have joined the well-known market as a result of persevering with repute improve of ecommerce usually and the reality that many bodily retailers in Europe nonetheless wish to shut the doorways of their outlets and/or want to do additional with ecommerce.
Information analyzed by Finbold reveals that Amazon welcomed 295,000 new sellers worldwide this yr. That corresponds to over 3,700 new sellers per day and even 155 per hour. The .com space is accountable for larger than 1 / 4 of all new distributors. Amazon India and Amazon Canada are moreover very modern, adopted by Amazon UK.
Amazon welcomed 295,000 new sellers this yr.
Surprising fifth place for the Netherlands
And a perhaps stunning fifth place is for the Netherlands, the place Amazon launched Amazon.nl in March 2020. Proper right here, additional new sellers joined than in, as an illustration, Germany, Italy or France.
40% of current sellers joined in Europe
Among the many many 295,000 new sellers that joined all Amazon marketplaces this yr, just about 40 % joined an Amazon market in Europe. With all these new sellers, Amazon will get wiser and wiser on the subject of present and demand. They know very correctly which devices are frequent or upcoming, to permit them to find out to advertise these themselves (at lower prices).
This suggests the rise of sellers on the Amazon marketplaces solely ensures a wonderful larger Amazon throughout the near future. Nevertheless on the same time, there are moreover a great deal of sellers that profit from their presence on this very modern ecommerce platform.
An growing variety of Amazon vendor acquisition firms
Since mid-2020, fairly a number of firms have emerged whose enterprise model is totally focused on shopping for Amazon sellers, then scaling these corporations to deal with a worthwhile and worthwhile portfolio of producers and corporations. Higher than twenty of these Amazon vendor acquisition firms are in the mean time energetic in Europe alone. Just a few of them have raised tens of hundreds and hundreds of euros in funding rounds to amass worthwhile sellers on Amazon.
Why sell in Europe? I’m doing well selling in the US on Amazon.com, and selling in Europe sounds complex.
Selling in Europe allows you to: Reach millions of additional customers: Amazon’s European marketplaces help you sell across 28 countries. Don’t miss out on tens of millions of new customers.
Diversify your revenue stream: Strengthen your cash flow. Protect yourself from sales fluctuations on Amazon.com and take advantage of European holiday seasons and peak sales periods.
Let Amazon handle the details: Leverage our state-of-the-art logistics, powerful tools, and world-class customer service to simplify international selling, so you can concentrate on expanding your business.
Be among the first: Compared with the US, Amazon’s European marketplaces often have fewer sellers in your category, meaning more opportunity for you. Get first-mover advantage by being one of the first sellers in your category.
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