Signalytics is excited to offer its Amazon FBA ranking services for sellers to boost their listing position. Although Signalytics is currently offering services tailored for Amazon sellers, the company is working on plans to branch out to general e-commerce sellers in the future.
Anthony Lee, the senior spokesperson for the company says, “At Signalytics, our goal is to gather the absolute best data for your business, and deploy strategies designed to utilize that data to gain your brand intelligence, visibility, and growth.”
The company states its mission is to help e-commerce business owners scale their brand dramatically by maximizing visibility through organic keyword rank and paid media channels.
“Search algorithms rely on quality traffic and user activity to push visibility. Our applied data and methods provide those algorithms with exactly what they need to get you seen,” Lee explains.
Amazon FBA Ranking software uses:
- Uses ranking dominance (PFR) to identify profitable keywords to target in advertising and promotions, discovering the exact terms and activity buyers (and competitors) engage in for smarter promotions;
- Drives signals from all over the web to the offer and let the ranking algorithms know the brand’s products deserve to be seen;
- Scales business with a machine learning algorithm that builds PPC campaign structures based on data, helping to gain visibility on the search engine, be it Amazon or Google.
- Through the use of keyword data, social traffic, purchase data and varied signals, the Amazon FBA software is designed to provide the channels to drive signals to a brand’s products, showing that the brand’s offers are in high demand. Additionally, Signalytics will help maximize business growth with human-augmented advertising management (AI+Managed PPC).
“We’ve been able to successfully assist clients with dramatic optimization of their Amazon PPC campaigns. This has resulted in thousands of dollars saved in spend and thousands more generated in both organic and advertising revenue,” Lee concludes.
More simply, you want to make sure customers will see, click and buy your product. According to Amazon:
“Customers must be able to find your products before they can buy your products. Search is the primary way that customers use to locate products on Amazon. Customers search by entering keywords, which are matched against the information (title, description etc.) you provide for a product.
Factors such as degree of text match, price, availability, selection, and sales history help determine where your product appears in a customer’s search results. By providing relevant and complete information for your product, you can increase your product’s visibility and sales. Below are some general guidelines to improve your product listings.”
So, let’s have a look at the different pieces of the listing and how we can start optimizing each of them. I’ll cover the different ranking factors in the categories:
For anecdotal, there’s no supporting Amazon documentation; however, we’ve seen a strong correlation between Amazon Search Engine Ranking Position (SERP) and these factors.
If you’ve made it this far, you’re well ahead of most sellers I’ve ever met.
You now know that Amazon’s search engine algorithm has a name and you have a solid understanding of how it works.
You also know enough to be dangerous when it comes to the different components of a product detail page and the effect it can have on your rank in the search results, with no Amazon product ranking service required. Best of all, you have practical action steps you can put into place today. Until next time, keep crushing it in your business. Good luck with your Amazon SEO strategy!
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