Amazon introduced in the present day on the inaugural Amazon Southeast Asia On-line Vendor Summit 2021 further assets and help for small and medium-sized companies (SMBs) in Singapore to begin promoting on-line and broaden globally by means of its shops. Amazon introduced that it’s extending the waiver {of professional} promoting account subscription charges for brand new and current sellers, till 30 June 2021. This help builds on Amazon’s present initiatives equivalent to the net vendor schooling collection, Vendor College, and over 225 free instruments and providers to assist sellers develop their gross sales in Amazon’s shops in Singapore and worldwide.
As well as, Amazon is teaming up with Enterprise Singapore (ESG) to assist native retailers scale globally. Enterprise Singapore will help these efforts by means of the Market Readiness Help (MRA) scheme. Help will likely be capped at S$100,000 per new nation, consists of help for as much as 70% of eligible prices for abroad promotion, abroad enterprise improvement, and abroad nation set-up, and offers SMBs the pliability to broaden throughout new international locations at their most popular tempo. That is one among a number of measures that native enterprises can faucet on by means of ESG to develop and diversify their companies. Extra particulars might be present in ANNEX.
“We will double-down on efforts to support our local businesses in gaining e-commerce capabilities and maximizing their growth opportunities from the digital economy. To help companies access customers in new countries, ESG has also been working with Amazon to onboard Singapore sellers to Amazon as a channel for international sales, such as in the US, Canada, and India. Support is available for Singapore companies that are looking to expand to these countries,” stated Minister for Commerce and Business, Mr Chan Chun Sing.
“Small businesses are an essential part of Amazon’s DNA. Through the Amazon Southeast Asia Online Seller Summit 2021, we aim to enable more local sellers to reach a global audience through our 20 stores worldwide. Whether they are just getting started or are an experienced seller, Amazon’s comprehensive programs and network will help SMBs overcome operational challenges to maximize growth opportunities globally,” stated Henry Low, Nation Supervisor, Amazon Singapore.
The Southeast Asia On-line Vendor Summit, being held in the present day and tomorrow, has drawn over 3,000 contributors who’re to know how they’ll promote with Amazon, scale their companies, and seize cross-border alternatives. Visitor-of-Honour, Minister for Commerce and Business, Mr Chan Chun Sing, leaders of Amazon Singapore, business consultants, and native enterprise house owners promoting on Amazon.sg got here collectively on Day 1 to debate native and regional retail tendencies and supply insights on how SMBs can ‘Start Local, Go Global’ with Amazon.
Connecting Amazon sellers to change greatest practices.
As a part of the Summit, Amazon hosted a panel of SMB founders to share experiences of rising their enterprise on-line and their journey with Amazon. By the help of Amazon’s international community and its logistics and stock options equivalent to Fulfilment by Amazon (FBA), every of them has expanded to serve clients globally – all from the consolation and security of their houses.
“When I started Rui Smiths in 2014, selecting Amazon as the e-commerce store for my business was a no brainer. Amazon has been offering an unparalleled service that perfectly fits my needs, since my initial days as a new business owner, allowing me to expand internationally from the get-go. In just 4 years, with Amazon, we had hit S$200,000 in sales and were already selling in the US, UK, and Australia,” stated Debbie Cai, founder, Rui Smiths. “I hope the insights and resources shared at the Summit will help many local sellers like myself grow their business not only in Singapore but also beyond shores for customers everywhere.”
Native assets for Amazon sellers in Singapore to unleash and maximize international development alternatives
To this point, Amazon has offered help to hundreds of SMBs eager to promote on-line with Amazon.sg and its shops globally and continues to assist lots of them go digital and construct thriving companies. To shine the highlight on extra native retailers, Amazon continues to advertise a devoted “Shop Local” storefront on Amazon.sg, that includes native manufacturers’ founding tales and a plethora of merchandise in classes equivalent to residence and residential enchancment, electronics, kitchen and eating, well being and private care, toys and video games, groceries and extra.
Different assets launched embrace the Amazon Vendor App for native sellers with accounts on Amazon.sg to trace gross sales and handle their enterprise through cellular, the Market Appstore, a one-stop store to find third-party functions and providers for automating tedious enterprise points, and the Vendor Discussion board, a useful resource for first-hand recommendation from fellow enterprise house owners on promoting with Amazon. Sellers also can be part of the Promote on Amazon Singapore Fb web page to attach with the group of sellers on Amazon.sg.
These initiatives are furthered by Amazon.sg ongoing collaboration with Infocomm Media Improvement Authority (IMDA) for the Digital Resilience Bonus, providing eligible SMBs a bonus of as much as S$2,500 for promoting on e-commerce channels like Amazon. The bonus is on the market to eligible native retailers till 30 June 2021.
