Many Amazon sellers are wondering if Amazon Vendor Central is right for them. Amazon Vendor Central is a wholesale channel that allows brands to sell on Amazon and reach Amazon’s customer base of nearly 300 million people. It also provides the opportunity to access Amazon Prime, which has over 100 million members in the United States alone. This guide will help you decide whether this program is right for you by discussing its advantages and disadvantages, how to get started, tips for success, and key differences between Seller Central vs. Vendor Central programs with specific attention given to vendor benefits from private label products.
In this article, you’re going to learn about Amazon Vendor Central, and Vendor Express and how these are different from Amazon Seller Central:
What is Amazon Vendor Central?
Amazon Vendor Central is Amazon’s wholesale channel for brands to sell on Amazon and reach Amazon Prime members. This program also provides the opportunity to access Amazon Prime, which has over 100 million members in the United States alone. The benefits of joining include Direct-to-consumer selling without listing fees or commissions; access to Amazon’s customer base of nearly 300 million people and Amazon Prime with Amazon Prime Early Access.
How do I get to Amazon Vendor Central? Amazon
Vendor Central is Amazon’s B2B marketplace. Amazon Vendor Central allows manufacturers and other businesses to list their products for sale directly on Amazon, with the goal of driving more traffic to their own website or retail stores while also increasing sales on Amazon.
- In order to join Amazon Vendor Central, you will need a business account
- To create an Amazon Vendor Central account, Amazon requires that you have either an Amazon Seller Central account as well or one of the following: Merchant ID, D&B company information number, Dun & Bradstreet Credibility Report Number.
- There are two Amazon vendor central accounts to choose from and they differ in pricing model with different monthly fees; Amazon Vendor Central Basic and Amazon Vendor Central Pro. The Amazon Vendor Central basic account is the best option for those who are interested in selling their products on Amazon but don’t want to take the time or spend money at this point
- If you do not have a seller central account, create one first because Amazon will require it when setting up Amazon Vendor Central. Amazon Seller Central account is the key to Amazon in general and Amazon vendor central is a subset of Amazon
- To start selling on Amazon, you will need to set up an Amazon seller account first
- Create your Amazon Vendor Central Account by following this link: Click here (insert URL)
Is Amazon Vendor Central Invite only?
Amazon Vendor Central has a program called Amazon Marketplace that is invite-only. Amazon will contact you if the company would like to do business with you and then ask for your consent in joining Amazon vendor central, Amazon Seller Central, or both)
- The process of getting an invitation can be done by filling out this application here (insert link), Amazon will contact you if the company would like to do business with you and then ask for your consent in joining Amazon Vendor Central, Amazon Seller central or both)
- If Amazon does not invite a company they can also reach out by contacting Amazon directly
- The process of getting an invitation is based on Amazon’s judgment of what makes sense for Amazon’s business
- Amazon will contact companies and ask for their consent to joining Amazon Vendor Central, Amazon Seller central, or both)
What is the difference between Amazon Marketplace and Amazon seller Central? Amazon
The marketplace is Amazon’s B-to-C retail marketplace, created for consumers to buy and sell new or used goods. Amazon Seller Central is Amazon’s C-to-C business which allows sellers in the US to list their products on Amazon
Amazon Vendor Central Basic:
This plan includes listing items up to 50 at a time and Amazon will charge $0.00 for listing items or a monthly fee of $39 per month. Amazon Vendor Central Basic does not include additional features that Amazon Vendor Central Pro has like Fulfillment by Amazon, Merchandising Service
Amazon Vendor Central Pro:
This plan includes the ability to list up to 100 items at a time and Amazon will charge $0.00 for listing items or a monthly fee of $499 per month. Amazon Vendor Central Pro includes additional features that Amazon Vendor Central Basic does not have like Fulfillment by Amazon, Merchandising Service
Amazon Seller Central:
This plan is the key to Amazon in general and Amazon Vendor Central is a subset of Amazon Seller Central. Amazon Seller Central account is the key to Amazon in general and Amazon vendor central is a subset of Amazon seller central. Amazon does not charge a fee for listing items with Amazon Vendor Central Basic or Amazon Seller central however Amazon may charge more if your item gets selected to be promoted on their homepage (The Today’s Deals section of Amazon)
Tip: To succeed on Amazon you need to have an understanding of how Fulfillment by Amazon (FBA) works. When selling your products through Amazon Amazon will fulfill the order and Amazon charges you $0.85 per unit sold
Is Amazon Getting rid of vendor Central?
Amazon is constantly updating Amazon Vendor Central. Amazon has been testing a new section on the Amazon website called “Helping you sell on Amazon”
- This page allows customers and vendors alike to request an invitation for Amazon Marketplace which will allow them to list their products on Amazon.com or other platforms like Walmart, eBay, and Jet
- The Amazon Marketplace App allows Amazon to connect with companies that may want to carry Amazon products on their own websites or Amazon Vendor Central
What is Amazon Vendor Express?
Amazon Vendor Express is a new Amazon program that is invite-only
- Amazon vendor express allows Amazon to not take the time and energy to do research on vendors but instead lets them get started with Amazon seller central or Amazon marketplace by simply filling out an application
- There are no fees for enrolling in this service which means companies may have more Amazon resources to use Amazon Vendor Express
- Amazon has not been clear on the requirement for being able to enroll in Amazon vendor express
- Vendors can still access Amazon seller central or Amazon marketplace while enrolled in this service.
In case your vendor central account is suspended, you can request reactivation using the process laid out in this article.
The Amazon Vendor Central platform is a powerful tool that can be used to grow your business in the world’s largest marketplace. There are many benefits of using this system, including removing some of the burdens of managing your own inventory and making it easier for you to sell internationally. If you haven’t explored vendor central yet, now may be the time!