Amazon is one of the most popular e-commerce platforms for businesses of all sizes. With over 6.3 million users and a massive product catalog, it’s no surprise that more and more entrepreneurs are turning to Amazon to start or grow their businesses.
However, selling on Amazon is more complex in 2023 than just listing your products and waiting for the sales to roll in.
With millions of products vying for attention and sales, achieving prominent visibility on this platform has become an essential objective for sellers worldwide. As 2023 unfolds, Amazon’s ranking algorithm continues to shape the fate of products, dictating success or obscurity in a fiercely competitive landscape.
Understanding the inner workings of Amazon’s ranking algorithm is the key to unlocking increased visibility, driving organic traffic, and ultimately boosting sales.
In this article, we’ll take a deep dive into the world of selling on Amazon and provide you with the proven tactics to rank higher on Amazon that you can use to build a profitable business on the platform in 2023. Whether you’re just starting or a seasoned seller, there’s always something new to learn about Amazon. So, let’s get started!
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What should every Amazon FBA seller know?
Like every line of business, eCommerce on Amazon also has its own unspoken rules and tactics which helps business there to develop faster. By considering them, you can increase your chances of a profitable business, while ignoring them will certainly lead your sales to collapse.
Tactic 1: Right Keyword Research and Optimization
A cornerstone of successful Amazon selling lies in conducting thorough keyword research. By identifying relevant, high-volume keywords, you can optimize your product listings, titles, bullet points, and descriptions to align with customer search queries. Strategic placement of keywords helps Amazon’s algorithm recognize the relevance of a product and its potential to satisfy customer needs.
Using this tactic will be easier if, in the beginning, to accept that choosing the money keywords does not depend on your knowledge but hinges on a trustworthy software provider who can offer the latest and most accurate Amazon keyword search tools.
While the market for software providers offers an extensive array of Amazon keyword tools for the sellers, there are few that surpass expectations with their accuracy and efficiency.
Today Amazon keyword research tool developed by Sellerise is a sleeping giant on the market which takes keyword research to the next quality level, providing Amazon sellers with real-time insights into high-converting keywords. One of the key features of the Keyword Hunter tool is its ability to showcase the competitiveness of keywords. This functionality allows sellers to efficiently filter out less effective keywords, enabling them to focus on the most promising ones.
The holy grail lies in identifying keywords with high conversion rates and low competition. Through in-depth analysis and metrics such as search rank, sales performance by keyword, and market availability, sellers gain a comprehensive understanding of which keywords to target. In just two minutes, sellers receive access to crucial keyword data, empowering them with essential information for decision-making.
Keyword Hunter offers the ability to evaluate the search strength of existing product titles, facilitating necessary improvements. By optimizing product listings with relevant, high-performing keywords, sellers can drive organic traffic and enhance their products’ positions in Amazon search results.
To fully harness the power of money keywords, sellers can combine the Keyword Hunter tool of Sellerise with the Keyword Re-Ranker tool belonging to Sellerise as well. The Keyword Re-Ranker is a comprehensive competitor research tool that equips Amazon sellers with the tools they need to surpass their rivals.
With the ability to closely monitor competitors’ tactics and sales performance, sellers can identify high-ranking and untapped keywords that contribute to their rivals’ success. Armed with this valuable insight, sellers can craft a robust SEO strategy that keeps them one step ahead of the competition on Amazon.
Tactic 2: Enhanced Content Creation
Enhancing product content through high-quality images, compelling videos, and engaging product descriptions is a powerful tactic to capture the attention of potential buyers. They serve as the product’s first impression and provide customers with a clear understanding of what they can expect from the product and how it can meet their needs.
Leveraging Amazon’s Enhanced Brand Content (EBC) or A+ Content feature allows sellers to provide additional details and create an immersive shopping experience, boosting customer confidence and increasing conversion rates.
Essential to consider – customers are not buying a product anymore. They are buying a lifestyle. So besides using just high-resolution images, it is also recommended to place lifestyle images. They will show a product in use or context, demonstrating its benefits and helping customers visualize how it fits into their lives. While the video will show a product in action, demonstrating its functionality, features, and benefits.
By following this tactic, sellers shouldn’t underestimate an engaging description:
- Concise product titles with the relevant keywords and included key product attributes or benefits will highly improve search visibility following the information from the Tactic 1.
- Highlighting key features and benefits will outline the unique selling points of a product and explain how it solves a problem or fulfills a need for customers.
- Bullet points will make scanning easier, so breaking down product features, specifications, and benefits help customers to grasp essential information faster.
- Compelling narrative around a product will show the value proposition and how it can improve customers’ lives.
- Anticipating and addressing potential concerns or questions customers may have, providing reassurance will bring trust.
Tactic 3: Customer Reviews and Ratings
Positive customer reviews and high ratings play a crucial role in Amazon’s ranking algorithm. Encouraging customers to leave genuine reviews and providing exceptional customer service are vital steps toward building a solid reputation as well as to rank higher.
That is why sellers should:
1. Provide exceptional customer experience by promptly responding to customer inquiries and addressing any concerns or issues they may have. By exceeding expectations and ensuring customer satisfaction, you will increase the likelihood of receiving positive reviews.
2. Follow up with personalized emails after a customer makes a purchase by politely requesting their feedback and encouraging them to share their experience by leaving a review on Amazon. Make the process easy by including clear instructions and direct links to the product review page.
3. Utilize Amazon’s “Request a Review” button which is available in the Seller Central dashboard to send review requests to customers, simplifying the process and increasing the chances of receiving reviews.
4. Implement automated Email campaigns by considering utilizing third-party follow-up email software specifically designed for Amazon sellers. Timely and consistent communication with customers increases the likelihood of receiving reviews.
5. Engage customers on social media by encouraging them to share their experiences with the products and ask them to leave reviews on Amazon. User-generated content and positive testimonials can be repurposed as social proof, further driving customer engagement.
6. Collaborate with relevant influencers by offering them product samples in exchange for an honest review. Influencer reviews can carry significant weight and influence potential customers, particularly if the influencers have a substantial following in your target market.
Tactic 4: Sponsored Product Advertising
Amazon Sponsored Product ads offer a targeted approach to increase visibility and drive traffic to your listings. By strategically selecting relevant keywords and optimizing your ad campaigns, you can effectively reach your target audience and improve your organic ranking. For this purpose sellers can use the Amazon keyword research tool which perfectly matches this task and will help to save money on PPC providing the proper keyword foundation for the further campaign. It will suggest to the seller the list of important keywords that potential customers use searching the relevant product in a few seconds.
Regular monitoring and optimization of sponsored campaigns are essential to maximize their impact and achieve optimal return on investment (ROI).
Tactic 5: Competitive Pricing and Promotions
Competitive pricing is crucial for attracting buyers and standing out among rivals. Monitoring competitors’ pricing strategies and offering competitive prices can help increase chances of winning the Buy Box, a prominent feature that significantly impacts sales. Additionally, running promotions, such as limited-time discounts or bundle offers, can generate excitement and incentivize customers to choose your product over others.
To Sum Up
In the ever-competitive world of e-commerce, leveraging proven tactics to rank higher on Amazon is crucial for sellers aiming to succeed in 2023. The only way to make the business there thrive is not to use just one of the tactics but effectively to implement all of them for increased visibility, higher rankings, and improved sales performance.
It’s important to remember that the Amazon marketplace is ever-evolving, and staying informed about algorithm updates, consumer trends, and emerging strategies is vital to maintaining a competitive edge. By continuously adapting and optimizing the selling approach, sellers can navigate the dynamic landscape of Amazon, unlocking new opportunities for growth and success.