Getting your ideal customers to notice your brand and products can be a struggle. Marketers try various tricks and techniques to ensure their companies are successful and profitable, but not all marketing tactics are made equal. While you can let some tactics go unused, there is one you shouldn’t ignore.
Of course, that’s content marketing. As much as 82% of marketers are actively investing in content marketing because it provides them with a great way to generate and nurture leads as well as increase conversions.
And if you want to take your content marketing to the next level, you need to use some reliable tools.
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Plagiarism Checker Tool
When writing content for your website, it’s important to ensure it is 100% unique. Plagiarized content is frowned upon by search engines and your audience.
From Google’s perspective, posting content someone else has already posted on their website is a punishable offense because the content simply isn’t valuable. That is why one of the most important SEO techniques that drive traffic is avoiding plagiarized or duplicate content.
From your website visitors’ perspective, plagiarized content doesn’t provide them with any value. Additionally, if they notice your content is plagiarized, they will think your business is untrustworthy because you stole someone else’s intellectual property.
To avoid all of that, you need to write all of your content by yourself. However, accidental plagiarism can also happen sometimes, since there is a world of information online.
That is why it would be smart to use a plagiarism checker. This software will scan your text in just a few seconds to see if there are any matches to other content that was posted online. It will also provide you with links to the source text as well as the similarity percentage. By using a plagiarism checker, you can ensure everything you post is 100% unique.
Even though creating content is all about creativity, when this content is a part of your marketing campaign, it also requires data analysis. Marketers spend hours every week analyzing data and turning it into spreadsheets, which usually leads to creating these spreadsheets in Microsoft Excel.
Excel may be an old tool, but it’s still used by businesses all over the world thanks to its many useful features and functions.
Some of them include:
- Table formatting. This function allows you to transform your data and present it in a table format which serves as an interactive database for your data range. When your data is presented as a table, it’s easier for you to make actionable, data-driven decisions.
- Charting. Sometimes you need to present the data you collected visually so you can get a better grasp of what you’re dealing with. When you use charts, you can create bar, line, column, or pie graphs based on your data, which is especially useful if you’re presenting it to stakeholders or clients.
- IF statements. You can use this function if you want to ensure your data meets the conditions you specified. By creating “if true” and “if false” statements, you will be presented with one of two possible outcomes.
Of course, this is just the tip of the iceberg. Microsoft Excel is much more complicated and useful than some people realize. But that is because most people don’t understand the software well enough to be able to harness its full potential.
If you want to take advantage of Microsoft Excel and everything it has to offer, you can hire a Microsoft Excel expert who will coach you and your team on how to use the software.
If you’re planning on running a social media campaign, which would be a smart move, you need a tool like Percolate. This software will allow you to manage your content and market it on multiple social media platforms.
It comes with various features that make social media planning and campaign management easier. With it, you will be able to produce huge quantities of high-quality content.
You’ll also be able to schedule your content for the following weeks, create unique templates, and more. However, keep in mind that this tool is on the pricier side so smaller businesses don’t usually have the budget to afford it.
When your audience shares your content, it helps you reach more people and bring them to your website. Posting content that is worth sharing is a big part of creating a good content marketing strategy, but it’s not enough to just have content that people would like to share.
It’s also important to encourage your audience to share the content, and you can do that with high-quality social sharing buttons, which is exactly what ShareThis provides you with.
Share This is a WordPress plugin. While it’s not a standalone software, you can use it if your website was built in WordPress This plugin provides you with prominent sharing buttons that stand out but don’t distract from the content and visuals you created.
Nowadays, companies realize the great importance of content marketing and it’s almost impossible to find a successful website without a blog. And since we live in a world that is powered by various software tools, you can use that to your advantage to create a content marketing strategy that wins over customers.