#297 – Important: Custom image is mandatory for Sponsored Brand Ads

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    Important: Custom image is mandatory for Sponsored Brand Ads. Starting on January 31, 2024, new campaigns using the Sponsored Brands product collection ad format will require a custom image that meets Amazon’s policy. Existing product collection ads that do not contain a custom image will cease serving after May 31, 2024. If you have active Sponsored Brands product collection ads that currently only feature product images, it’s crucial to add a custom image by May 31, 2024, to ensure your campaign remains eligible to run. For new product collection campaigns created after January 31, 2024, a custom image will be required.
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    Seller Central Feature Alert – Check Subscribe & Save eligibility for your FBA products. Amazon launched a new feature which allows you to instantly check your FBA product’s Subscribe & Save eligibility in Seller Central. The new self-service feature offers: Instant eligibility checks that remove the need to contact support, 24/7 access so you can check your eligibility whenever you need. Find out how the FBA Subscribe & Save program drives repeat purchases and builds brand loyalty. Review program requirements, learn how to manage product enrollment and discounts, and discover tools for optimizing your Subscribe & Save sales.
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    How Can I Use Phrase Match To Rank Higher On Amazon? It’s A Match! Join Noemi Bolojan from Scale Wave as she sits down with Michael to discuss all things phrase match. They’ll talk about broad vs. exact matches, how to best use your search term report data, how to manage your phrase match types, and more! adbadger.comm
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