#292 – Explore key benchmarks for Amazon Marketplace sellers

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    Explore key benchmarks for Amazon Marketplace sellers. Many Amazon sellers wonder how they compare on such key metrics as conversion rate, product star rating and return on advertising spend. An investment bank that specializes in deals involving Amazon-focused brands and other ecommerce companies has released a report that provides a detailed look at 18 key metrics.
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    Amazon FBA Insights from Flippa. Check out some recent stats from Amazon FBA businesses that have sold on Flippa:
    – Flippa’s average annual profit multiple stands at 3.03x, but for Amazon FBA & Ecom businesses we’ve seen up to 33x annual profit multiple
    – The search term “Amazon” was used by Buyers 147K times last year looking to buy Amazon businesses
    – $8.04M value in Amazon businesses sold in the past 12 monthsThinking about selling your Amazon FBA business? Find out what your business is worth.
    Get a free valuation >
    Drive traffic to your Amazon store with influencer partnerships and 5X revenue. Boost your sales with our unique approach to influencers and UGC. Carefully selected micro influencers purchase your product and get reimbursed for their expenses only if they complete a social promotion. See how brands like Unilever and Magic Spoon have been able to 5X revenue in 2 months and decrease ad costs using Stack Influence.
    Discover rapidly growing keyword searches on Amazon! In the fast-paced world of e-commerce, staying ahead of the curve is essential, and understanding the latest Amazon search trends is critical to unlocking success. This tool is your go-to source for tracking the hottest Amazon search trends. 1000+ Top Amazon sellers use Trending Terms to discover emerging keywords & products, improve Amazon SEO, optimize PPC campaigns, and reduce ACoS. Sign-up for Free plan to access Category and Brands trends right away!
    Sales Growth Strategies
    Amazon touts ‘record-breaking’ sales in kickoff to holiday shopping. Amazon said the period from Nov. 17 to Cyber Monday marked its “biggest ever” holiday shopping event compared to the same 11-day stretch last year. Amazon, which did not disclose actual sales figures, added that shoppers worldwide bought more than one billion items during the period.
    20 Amazon Seller Statistics & Facts You Need to Know in 2023. The numbers tell the story: Amazon has the scale and shoppers to improve your business. This article highlights 20 key Amazon seller statistics worth knowing. Opportunities abound if you understand how to leverage Amazon’s marketplace. Read on to learn more.
    Shopify merchants drive record-high $9.3 billion in Black Friday-Cyber Monday sales. Shopify merchants reached a record of $9.3 billion in sales* over Black Friday-Cyber Monday (BFCM) weekend — a 24% increase from last year. From early Friday in New Zealand to late Monday in California, more than 61 million consumers globally purchased from brands powered by Shopify. Shopping peaked when collective sales reached $4.2 million per minute.
    eCommerce Trends
    What is Amazon’s Perfect Launch Program? Amazon’s Perfect Launch Program is a five-part playbook Amazon provides to new sellers to help them get the most out of the platform in their first 90 days. The company’s data scientists analyzed what actions and features produced the best results for businesses just starting on Amazon. The Perfect Launch Program is directly based on their findings.
    Amazon Hosted Record-Breaking Black Friday and Cyber Monday Holiday Shopping. Customers ordered more than 500 million items from independent sellers, most of which are small and medium-sized businesses, with She’s Birdie Personal Safety Alarm, Taco Cat Goat Cheese Pizza Game, and The Woobles Crochet Kit for Beginners among the best-selling small business products in the U.S.
    Expand your Amazon business across Europe in 3 days. Amazon launched the European Expansion Accelerator, a new automated solution that scales your Amazon business across Europe in only 3 business days. If you already sell in at least one Amazon Europe store, the European Expansion Accelerator makes it fast and simple to expand your business across Europe by automatically setting up your fulfillment program, product listings, product pricing, shipping settings, and shipping templates in a new store.

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