#288 – We’ve spent $14 million on Amazon ads

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    We’ve spent $14 million on Amazon ads. Amazon ads takes credit for sales that would’ve happened organically. Like 40%. Dramatically inflating performance. Ads convert on relevant keywords. Good products organically rank on relevant keywords. Almost all ads are capturing some organic sales. More Amazon ads shenanigans? They show your ads on your other product listings. You pay for customers to click between your listings while Amazon ads takes credit for the sale.
    How much is your Amazon business worth? At Flippa, we know. We know because Flippa is the world’s #1 marketplace for buying and selling Amazon stores with more buyers than anywhere else. Amazon stores sell fast on Flippa. From $50,000 to $50,000,000, Flippa has buyers looking to acquire great Amazon businesses every day. The Flippa Valuation tool uses sales data and our historical index in combination with your inputs to create an accurate valuation of your business. Easy. Get a FREE Amazon business valuation now >
    Cruxfinder Exclusive: Our friends at TikTok are extending a limited-time offer to CruxFinder readers, allowing you to get in front of new, high-value customers at an affordable cost. Advertise on TikTok to earn up to $1,500 in ad credit through year-end. Spend $100, Get $100. Spend $500, Get $500. Spend $1,500, Get $1,500. This offer is live now and running through EOY. Additional details can be reviewed here. Get Started Today.
    Automate influencer marketing for 5X amazon growth. Launch new products and become a top listing in your niche by automating Micro-Influencer product seeding campaigns at scale. With our scalable Micro Influencer collaborations we’ve increased brands #1-3 page keyword ranking as high as 7X. We’ve also 5X monthly recurring revenue, and gotten brands an Amazon Choice badge in as little as 2 months.
    Discover rapidly growing keyword searches on Amazon! In the fast-paced world of e-commerce, staying ahead of the curve is essential, and understanding the latest Amazon search trends is critical to unlocking success. This tool is your go-to source for tracking the hottest Amazon search trends. 1000+ Top Amazon sellers use Trending Terms to discover emerging keywords & products, improve Amazon SEO, optimize PPC campaigns, and reduce ACoS. Sign-up for Free plan to access Category and Brands trends right away!
    Sales Growth Strategies
    When is Amazon’s Black Friday sale? Here’s everything you need to know. Black Friday always offers tons of deals on all kinds of products, allowing customers to get deep discounts on tech, home goods, clothing, toys, and more. It’s a great way to check items off your holiday shopping list without having to pay full price for everything. Curious about Black Friday 2023, when it is, and what kinds of deals you can expect? Here’s everything you need to know.
    Bid for a Higher Inventory Limit with FBA Capacity Manager. In FBA storage management, when the need for additional space arises, the most direct and immediate course of action is to engage in a bidding process through Amazon’s FBA Capacity Manager. This capacity management system allows you to request extra storage by specifying the amount you’re willing to pay per cubic foot. Amazon then evaluates these requests and prioritizes them based on the reservation fees offered from highest to lowest.
    What is User Generated Content and Why Should Amazon Sellers Care? The important question is how to create a strong enough connection between your product catalog and shoppers that first, they become buyers, and second, they feel so connected to your brand that they’re inspired to leave a great review. Increasingly, the answer to both of these questions has become the rise of micro influencers and user generated content (or UGC) in Amazon marketing strategy. Recent research has shown that user generated content more often leads to sales when compared to brand-generated content.
    eCommerce Trends
    Here’s some of the real math required to be a world class brand on Amazon. In order to be world class (the 2.5%), you need to be 10X better than average. You need to be right 90% of the time – it’s hard. To be among the world class 38K sellers, you need to not just juggle, but master, and lean into the hard things.
    Amazon will collect $185 billion in marketplace fees in 2023. Amazon’s dominance of online retail means it can exploit its power as a gatekeeper to pocket a growing cut of the revenue earned by sellers. In the first half of 2023, using a variety of fees, Amazon took 45 percent of sellers’ revenue in the U.S. These exorbitant fees make it nearly impossible for small businesses and other sellers to sustain a viable business online. 90%+ fail. Download the full 6-page PDF brief about Amazon’s tollbooth down below in the comments.
    Amazon launches AI-powered image generation. By using generative models and product data, it quickly generates unique product images with a brand-specific theme. Helps to fill the gap for brands with no product lifestyle images. For advertisers, a useful tool to create and test different creatives for higher CTR.

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