#287 – Amazon adds Social Shopping features

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    Amazon adds social shopping features. Amazon is launching a social shopping feature that will allow consumers to ask trusted friends for advice while they shop online through the Amazon app. The feature, dubbed “Consult-a-Friend,” lets shoppers send a message to people whose advice they want to receive. Read more.
    To significantly increase your sales on Amazon, audit your Amazon store regularly. First, check if your listings are optimised. Second, review your ad campaign structure. Third, look for the appropriate match type of keywords. Fourth, pinpoint the keyword locations that are most effective in driving sales. Divert spending towards these keywords to maximise profitability. Lastly, get industry benchmarks from Amazon Partner agencies like Impact Wolves. Impact Wolves can do free evaluations of Amazon stores and give a plan to generate 2x Sales In 4 months.
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    Drive traffic to your Amazon store with influencer partnerships and 5X revenue. Boost your sales with our unique approach to influencers and UGC. Carefully selected micro influencers purchase your product and get reimbursed for their expenses only if they complete a social promotion. See how brands like Unilever and Magic Spoon have been able to 5X revenue in 2 months and decrease ad costs using Stack Influence.
    Sales Growth Strategies
    Amazon launches new AI product image generator. Amazon explained the feature in a blog post: “For example, an advertiser may have standalone images of their product against a white background, like a toaster. When that same toaster is placed in a lifestyle context—on a kitchen counter, next to a croissant—in a mobile Sponsored Brands ad, click-through rates can be 40% higher compared to ads with standard product images.”
    AI-Powered Product Launch Strategies For Amazon. Staying ahead of the curve is not just desirable, but essential. In the race to outperform competitors and secure a prominent position on Amazon, leveraging the power of Artificial Intelligence (AI) has become a game-changer.  By harnessing the capabilities of AI, sellers can streamline their processes, optimize their listings, and propel their products to the forefront of customer searches.
    Amazon Brings Streaming Advertising Capabilities to More Brands. At its unBoxed event, Amazon Ads announced Sponsored TV, a new self-service advertising product that allows all brands that sell on Amazon in the U.S. to reach audiences on streaming TV, including on Amazon Freevee, Twitch and third-party services through Fire TV apps.
    eCommerce Trends
    How to Grow Sales on Walmart With Two Day and Three Day Delivery. In this article, we’ll take a look at what benefits TwoDay and ThreeDay delivery offers on the marketplace, what it takes to earn the TwoDay fast shipping badge, how to ensure you’re compliant with the seller performance standards and some options available to merchants to offer fast Walmart fulfillment.
    Amazon Dupes: What They Are and How to Sell Your Own in 2023. Amazon “dupes” have taken social media by storm in 2023 and emerged as a fascinating ecommerce niche for both buyers and sellers. Budget-conscious consumers look for more affordable near-replicas of popular, upscale items. For sellers, delving into the realm of Amazon dupes can be a promising venture as consumers search for more budget-friendly products. In this article, we’ll explore what Amazon dupes are, distinguish them from private label products, address their legality, and provide a strategic guide on how to sell them effectively.
    Outperform in Q4: Exclusive Strategies From a Million Dollar Seller. Maximize your holiday profits with Helium 10’s Q4 Strategy Guide – a step-by-step roadmap to unlocking the full potential of Amazon’s peak sales season.

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