#278 – Amazon Seller Sentenced to 18 Months in Prison for Price Fixing

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    Amazon Seller Sentenced to 18 Months in Prison for Price Fixing. The Feds came down hard on five Amazon sellers whom they said participated in a conspiracy to fix the prices of DVDs and Blu-Ray Discs sold on the Amazon marketplace.

    Get your product featured on Amazon Live and drive significant traffic and sales to your Amazon listings. Or boost your conversion rates with persuasive UGC (User Generated Content) videos added by shoppers to your Amazon listings. With sellers can instantly order videos from the top creators on Amazon. Get a UGC video for as little as $79 or book an Amazon Live influencer placement for as little as $150. Exclusively for CruxFinder readers – get 15% off your first campaign with code CRUX015.

    Rank #1 on Amazon with UGC ads thanks to Insense’s new Managed Service for Amazon sellers – in partnership with Rankster. Insense has just launched its managed service plan to help you scale your Amazon sales using TikTok and save you valuable time. This plan covers a full UGC and ads service, including 5 ready-to-use TikTok ads per month, post-production, creator shortlisting and management, media buying service, and more. Book a call and learn more about their new Amazon Managed Service.

    How sending free products to Micro-Influencers have helped brands 3X revenue in 1 month. Tapping into the power of social media Micro-Influencers and a platform called Stack Influence that automates influencer collaborations at scale (hundreds of promotions a month), Amazon brands like Unilever, Magic Spoon, and Dole have been able to grow their monthly revenue by 5X, decrease their ad costs using a warchest of influencer UGC, and build an army of affiliate marketers to consistently drive new customers.

    What Amazon cutting its private label apparel brands could mean for competitors.News recently broke that Amazon plans to eliminate some of its private label brands as part of cost-cutting measures. The change also seems to be in response to concerns over Amazon’s competitive practices, which have resulted in a potential antitrust lawsuit from the FTC. While Amazon has not shared which private label brands will get the axe, the company’s private label apparel brands are among those expected to be significantly reduced.

    Sales Growth Strategies

    How to Avoid Amazon Inventory Stockouts During Q4 2023. Stockouts are one of the pains of inventory management. It costs retail businesses about $1 trillion every year, and customers themselves encounter stockouts as often as 1 in 3 shopping trips. FBA inventory stockouts can happen all the time, but usually when you least expect them. So, what is it that you’ve overlooked and how can you nip this in the bud?

    Amazon Offers Influencers $25 Per Video. Amazon is looking to boost its TikTok-style “Inspire” shopping feed and is offering to pay influencers $25 a video, but some creators are mocking the low rate. The company sent out an email to select influencers asking them to submit videos featuring two or more Amazon products in the same category. The company is offering $12,500 for a maximum of 500 videos, or $25 per qualifying video.

    Evaluation of Amazon Returns is no longer mandatory. If a customer returns an item, Amazon won’t evaluate it and will directly mark it as defective, which prevents the item from being moved back into your available inventory. This has been a big pain point for many brands who had to deal with inaccurate reviews done by Amazon. With this new update, sellers can choose to have all their items returned directly to them to assess.

    eCommerce Trends

    TikTok just launched search ads! Get ready for more PPC spend. TikTok announced today it’s adding a new place for advertisers to reach its audience: within the search results page. The new ad buying type dubbed the “Search Ads Toggle” will allow advertisers to target the platform’s users who are specifically seeking to learn more about new products or brands by typing queries into the app’s search box.

    Facebook, Instagram, TikTok Want On-Platform Commerce. In April, Facebook announced that Shops on Facebook and Instagram would be required to use Facebook’s checkout, thus ending support for Shops that direct people to an e-commerce website to complete a purchase. This week, The Information reported that TikTok is also planning to ban links to external e-commerce websites. There are no more details or timing available, but the change likely affects its native shopping feature called TikTok Shop.

    ChatGPT’s got your Seller Central woes sorted. Here’s a prompt for Seller Central 3P Issues. Get ready to email Amazon Seller Support like a pro and….

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