#276 – Amazon sets a second Prime sale for October, again

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    Amazon sets a second Prime sale for October, again. Amazon will hold a second sale event in October, open to Prime members in 19 countries, Doug Herrington, CEO of Worldwide Amazon Stores, said in a LinkedIn post Tuesday.

    How sending free products to Micro-Influencers have helped brands 3X revenue in 1 month. Tapping into the power of social media Micro-Influencers and a platform called Stack Influence that automates influencer collaborations at scale (hundreds of promotions a month), Amazon brands like Unilever, Magic Spoon, and Blueland have been able to grow their monthly revenue by 5X, decrease their ad costs using a warchest of influencer UGC, and build an army of affiliate marketers to consistently drive new customers.

    Unlock the potential of your Amazon and Ecom sales with Fotolive!Specializing in User Generated Content, we explore untapped avenues on Amazon to elevate your CVR. You’ll find not just affordable services, but exceptional, offering real-life, genuine content crafted by real people, not studios or AI. What sets us apart? We personally post this content on Amazon and TikTok, ensuring quality and authenticity. Choose Fotolive, where innovation meets reality, and watch your sales soar!

    When it comes to funding for your eCommerce business, you want a company invested in your company’s growth. Onramp was founded by industry veterans that genuinely want you to succeed. With our unique model, you only pay us when you make a sale. Say goodbye to minimum payments and monthly fees and say hello to higher cash flow and more growth chances. No interest, no commitments and more than half the cost of Amazon Lending and other traditional lenders. Plus, you’ll get pre-approved in minutes and have cash in hand in 24 hours. Learn more about how we compare!

    What Amazon’s Second Prime Day for 2023 Will Mean for Sellers.Despite facing more competition in this year’s Prime Day with Walmart (Walmart+ Week) and Target’s (Circle Week) version of Prime Day, Amazon managed to post record sales from last month’s two-day sales extravaganza with gross sales of over $12.9 billion. For those who missed out on the biggest online summer sale of the year, don’t worry. The ecommerce giants have decided to give shoppers another chance. Only this time, it will be to give its Prime members a head start for this year’s holiday shopping season.

    Sales Growth Strategies

    Buy with Prime helped brands grow Prime Day sales by 10x; should you be offering it? At the start of 2023, Amazon announced the expansion of its recently-debuted Buy with Prime program to all U.S. merchants. The program, which allows shoppers the option to use their Prime account on websites outside of Amazon, opens up new growth chances for brands to tap into Amazon’s massive Prime member base and leverage the channel’s incredible influence. The feature is still quite new, but it has shown some compelling results. July’s Prime Day was the first major sales event where brands and retailers could leverage Buy with Prime, and those that participated grew their Prime Day sales by 10x.

    Amazon Live: Drive Discovery and Conversion with a Livestream. Amazon Live is a program that streams live videos right on the Amazon Live homepage, and on your brand’s product detail pages. These live videos allow hosts to speak about products and demonstrate how they work, providing a highly engaging promotional tool for sellers to drive more informed shoppers to purchase their products.

    Fulfilled by TikTok – New FBA alternative? FBT is a logistics offering where TikTok Shop stores, picks, packs and then ships merchants’ products to the TikTok community. It is designed to help free merchants from time-consuming logistics via a simple, fast and affordable solution, so they can focus on important aspects of their business such as marketing, content and product development.

    eCommerce Trends

    Lights, Camera, Conversion: 5 Ways to Use Product Video to Grow Sales. This message is for any business owner running an online store—don’t sleep on the endless possibilities of the digital era! You have so many tools available to portray your brand’s unique message, and the most persuasive of them all is video. Consumers are more inclined to buy products they can visualize and understand well. By showcasing product videos in your online store, you can boost conversion rates (meaning more customers will complete the purchase.) In this blog article, we will explore the reasons why videos are essential to an online store, share tips on how to use videos to your advantage, and provide some inspiring product video examples.

    Walmart Marketplace Sellers Can Apply to Sell In-Store. Walmart invited Marketplace sellers to apply for a chance to sell their items in Walmart stores and Sam’s Clubs through its 10th annual Open Call event. Sellers can pitch their products through the program for a chance to be featured in stores. Walmart Marketplace sellers get priority consideration and must apply by August 18. Open Call 2023 takes place October 24 – 25.

    Influencer Marketing On Amazon: A Guide For Sellers. You’re probably heard of influencer marketing on Amazon. But is it right for you? Find out how to leverage social influence in your Amazon product promotions to boost brand awareness and engagement for free. Influencer marketing on Amazon is a powerful way to promote your products. Partnering with influencers who have a large following in your target market can expand your audience, boost Amazon engagement, generate more sales, and enhance your Amazon brand awareness. Here’s why.

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