#268 – Amazon plans two Prime Day events this year

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    When is the next Amazon Prime Day and everything else you need to know. Amazon plans two Prime Day events this year. The first is widely expected to fall on Tuesday, July 11, and Wednesday, July 12. A second event in the fall is expected to come in October, well before the start of the Black Friday weekend.

    How sending free products to Micro-Influencers have helped brands 6X revenue in 6 months. Tapping into the power of social media Micro-Influencers and a platform called Stack Influence that automates influencer collaborations at scale (hundreds of promotions a month), Amazon brands like Unilever, Magic Spoon, and Blueland have been able to grow their monthly revenue by 5X, decrease their ad costs using a warchest of influencer UGC, and build an army of affiliate marketers to consistently drive new customers.

    Smarter Shipping Software for Your Warehouse. 21x Faster, Do Far More with Less in 2023. Is your shipping software raising monthly fees and forcing you to use their own carrier accounts? Cahoot’s Next-Gen Shipping Software lets you keep your preferred carrier accounts without any increased financial burden. Your team can get a head start on shipping every morning as Cahoot automatically routes, accurately rate-shops, and prints all your labels lightning-fast. With pre-built integration to all your popular sales channels, it really is a no-brainer. Imagine what you could do with the extra hours every single day once you start using Cahoot – find out here! Cruxfinder Exclusive: We’ll also give a free month of subscription for qualified Sellers – contact us today.

    Did you hear the news? Amazon will reopen eligibility for Seller Fulfilled Prime (SFP) in 2023. SFP gives you full control of your customer data with a Prime badge. Ware2Go’s award-winning SFP solution supports Saturday fulfillment, same-day fulfillment, and nationwide 1-2 day delivery coverage. Let Ware2Go help you deliver an excellent customer experience on Amazon and beyond.

    Get Ready for Prime Day ‘23 with These Tips. The countdown to Prime Day 2023 is on! Are you ready? While the exact date hasn’t been announced, we expect Prime Day to take place in early to mid-July based on last year’s dates of July 12 and 13. That means you need to start preparing now. There are several areas to consider in your Prime Day preparations, from content and advertising to pricing and fulfillment. To make sure you’re ready on every front, check out these helpful tips.

    Sales Growth Strategies

    Do you know what ad-attributed sales growth was on 2022 Prime Day? In preparation for another thrilling #primeday, the retail sector must reflect on the valuable insights from the previous year’s event. Despite the economic difficulties presented by the persistent pandemic and inflation, last year’s Prime Day proved to be a remarkable triumph, amassing $12.09 billion in sales—an impressive 8% growth compared to the preceding year. An excellent analysis and prep material from the folks at Feedadvisor with category stats and consumer behavior insights.

    More product attributes are required for new listings as of July 5. Effective July 5, 2023, 25 attributes across 52 product types will be required for new product listings. Providing attribute information can help increase sales by making it easier for customers to search for product information and make informed purchase decisions. All new listings for the affected product types will require valid attribute values or the product won’t be added to the catalog. This attribute information isn’t required for active listings.

    8 Most Important Amazon Seller Metrics for FBA Businesses. As an Amazon seller, it’s critical to track various metrics in order to understand how your business performs and make necessary adjustments to improve your results. You can’t just guess or think your business is performing well! By tracking Amazon seller metrics, you will have a solid understanding of the performance of each one of your products, your business performance as a whole, and the health of your Amazon account. In this article, we’ll explore the most important Amazon seller performance metrics you should be tracking to ensure your business is performing at the highest level.

    eCommerce Trends

    Amazon Seller Fulfilled Prime (SFP) will reopen new enrollment in 2023. Amazon has announced SFP is returning for businesses in 2023. SFP is important because it gives sellers fulfilling products themselves to the customer the coveted Prime Badge. There are strict rules and restrictions in place for sellers to qualify for SFP, which is great because it establishes expectations for being in the program. This will allow sellers (especially of bulkier/costlier items) to ship their own products without suffering the negative effects of not having the Prime Badge.

    Negotiating with Suppliers: Tips and Tricks for Amazon Sellers. Let’s say that you’ve got a great idea for an Amazon product but need a supplier. Or, you might already have a supplier, but for one reason or another, you just don’t seem to be in “sync.” Like all relationships, the partnership with your Amazon supplier involves time and energy. However, what you receive in return can be invaluable. As an Amazon seller, negotiating with suppliers is a crucial part of your business. It can make a significant impact on your profit margins, product quality, and supply chain management.

    Amazon Is Summarizing Reviews With AI. Amazon is testing a feature that adds a text block above individual reviews with a subline “Al-generated from the text of customer reviews.” Presumably, it ingests all reviews and identifies each product’s most important features and criticisms. Amazon had previous experiments before this, providing star ratings by product feature, but this latest iteration is the most user-friendly yet. Mark Wieczorek, CTO at Fortress Brand, first discovered this new feature.

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