#267 – Amazon is hiding your “Amazon Brand Name”

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    Amazon is hiding “Brand Name” in the search results, huge negative impact on sales. Did you notice your brand name being hidden in the search results on amazon? Amazon is currently testing a new approach to display product titles that removes less recognizable brand names, bringing key customer search terms to the forefront.

    Looking to make the most of Prime Day? Even with increased order volume, customers expect reliable, fast shipping and a smooth delivery experience. Ware2Go is committed to keeping your business one step ahead of fulfillment trends to deliver an excellent customer experience on Amazon and beyond. Let Ware2Go help you meet shipping expectations this Prime Day with our flexible fulfillment network.

    Rank #1 on Amazon with UGC ads. UGC for TikTok, Instagram, and Amazon Ads drives higher conversions, but how can you easily source a volume of high-quality content? “We tested ~20 platforms before Insense, we love how we can manage all our campaigns and get content in only 2 weeks” – Paul Harvey, Rankster. Insense is different because; there’s no manual outreach, creators apply to your campaigns in minutes, for high-ticket items creators must sign a contract, and you can repeat collaborations with your favorite creators. Cruxfinder Exclusive: Book a call and get $200 for your first campaign by June 23.

    Your brand + MaverickX = +40% lift in Amazon sales. Who doesn’t want to sell more with lower acquisition costs!! We help diversify your search traffic with PPC to your Amazon products, all the while improving attribution and organic ranking. With as low as 1% of your Amazon PPC budget, MaverickX can drive a better ACOS on Google Ads! We use proprietary tracking and attribution tools to track all off-site traffic that converts on your Amazon properties. Here is why!! Offsite conversions get positive Amazon attributions that not only get net-new audiences to your product pages, but also result in positive boosts in Seller rankings and Organic rankings. Book a demo to see how it works! Cruxfinder Exclusive: Mention Cruxfinder and 1st month Saas fee waived.

    Master Amazon Like a Pro: Save Time and Money with this Cutting-Edge AI Assistant. Introducing Arthy: The AI tool transforming Amazon sellers’ success. With advanced algorithms, Arthy streamlines reimbursements, inventory management, review management and many more, saving sellers time and money. Revolutionize your Amazon business today, with the first ever actively working digital assistant for Amazon! Cruxfinder Exclusive: 50% off your first paid month.

    Sales Growth Strategies

    Amazon confirmed that there will be a Fall Prime Day event in 2023. Amazon’s decision to introduce a Fall Prime Day event comes as no surprise considering the overwhelming popularity and record-breaking sales of their previous Prime Day events. By expanding the event to a new season, Amazon aims to cater to customers who may have missed the summer sale or are looking forward to another round of discounts.

    Amazon offering free enrollment for two units per ASIN in Amazon Vine between Jun 5 & Jul 21. With Amazon Vine, you’ll get reviews from a community of unbiased and insightful reviewers to build credibility and improve discoverability of new or slow-moving items. Sales of products with a Vine review can be up to 30% higher* than products without a Vine review. Note: You’ll only be charged the $200 enrollment fee if you enroll three or more units per ASIN and receive the first review in 90 days.

    Prepare for Prime Day with Amazon’s 2023 Brand Guide. Amazon launched the Prime Day 2023 Brand Guide to help you have a smooth and successful Prime Day. The guide includes recaps and best practices on available brand programs, like A+ Content, Amazon Live Shoppable Videos, Manage Your Experiments, and Brand Analytics. As a registered brand, choosing the right program for Prime Day is crucial. Brands that advertised leading up to and during Prime Day had a 216% increase in awareness and 214% increase in considerations, compared to the week prior.

    eCommerce Trends

    Amazon Prime Day Statistics: Data FBA Sellers Need to Make the Most of Prime Day. If you’ve been selling on Amazon for a while, you know how big of a deal Prime Day is for both buyers and sellers. 68% consumers are likely to shop on Prime Day this year, according to Jungle Scout’s survey data. If this is your first Prime Day as an Amazon seller, you must be sure you are prepared for the large influx of traffic. Here’s a complete guide on all the ways you can gear up for Prime Day, but let’s take a look at some Prime Day 2022 results to better illustrate just how important Prime Day can be.

    Your complete guide to Amazon Attribution. Measure and optimize the impact of your non-Amazon marketing campaigns based on how consumers discover, research, and buy products on Amazon.

    15,000 Sellers Drive Half of Amazon’s 3P GMV. Fifteen thousand sellers get more than 100,000 orders a year on the marketplace in the U.S. Those few sellers are responsible for nearly half of the marketplace’s hundreds of billions of dollars in sales. According to Marketplace Pulse research, 15,000 sellers had at least 100,000 orders in 2022, and 30,000 sellers had 50,000 or more (this includes sellers with 100,000 or more orders). These statistics do not include sellers from Amazon’s international marketplaces.

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