#265 – Clock Is Ticking for Amazon Sellers Who Built Tools Using Amazon MWS

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    Clock Is Ticking for Amazon Sellers Who Built Tools Using Amazon MWS. Sellers who built tools using Amazon’s legacy MWS API program to interface with the marketplace have until August 31st to adapt to the discontinuation of the program to avoid disruption to their business automation. Beginning August 31st, sellers must migrate from MWS to SP-API, or else replace their app with a third-party app, for Merchant Fulfillment, Orders, and Reports API sections. Sellers who never built their own applications using Amazon APIs to exchange data between themselves and Amazon’s systems need not worry.

    Prime Day Readiness Check: Are You Fulfillment-Fit? Capture Prime Day and boost conversions across channels without relying just on expensive ads and FBA. Cahoot offers ultrafast order fulfillment at 30% lower cost, period. Using our patented high-efficiency technology, Cahoot warehouses fulfill 3x more orders than the traditional 3PLs, and we pass on those savings to you. Dominate 2023 with Cahoot’s nationwide network of 100+ warehouses and experience the Power of Many. Contact us today for a quote or to see how much you could save!

    Introducing PressX, a remarkable cost-per-click model designed to elevate brand visibility and generate external traffic for your product page or website. Through a pioneering service, you gain access to esteemed publishers like Mail Online, Refinery29, and BuzzFeed, ensuring widespread exposure and increased brand recognition. With PressX, you exclusively pay for clicks that redirect users to your product page or brand website from the article link. Whether you’re launching new products, expanding your brand presence, or seeking to enhance brand awareness, PressX is the ideal solution. Discover more about PressX, including minimum budgets and featured publishers. Enjoy the advantage of no publishing or impression fees, as you’ll only be billed for the actual number of clicks received, with the added flexibility to instantly extend your budget and maintain an ongoing campaign. Crufinder Exclusive: 50% off PressX Onboarding fee.

    Boost Your Traffic and Lower ACOS with MaverickX. Get results for as low as $500/mo, with up to 50%+ ACOS reduction! Increase your brand’s value by expanding your audiences! Across the board brands are unlocking larger search volumes on Google to capture new audiences at a more competitive cost compared to sponsored Amazon ads. We use proprietary tracking and attribution tools to track all off-site traffic that converts on your Amazon properties. We then help your brand earn up to 10% attribution referrals of all sales driven from Google PPC campaigns. Don’t get stuck on the Amazon ad’s flywheel, Let us automate your ad spend by supplementing 10% of your ad spend on offsite conversion funnels. Here is why!! Offsite conversions get positive Amazon attributions that not only get net-new audiences to your product pages, but also result in positive boosts in Seller rankings and Organic rankings. Book a demo to see how it works!

    Drive sales with TikTok to your Amazon store. Thrasio, Amazon aggregator, uses Insense to get fast UGC and partner with TikTok creators for Spark Ads campaigns – they generated 3 million views for a total of 25 Amazon products advertised with Spark Ads. Insense is an all-in-one platform for UGC and influencer marketing where you can get 100+ creators applying to each campaign, build a roster of your favorite creators for long-term collabs, and enjoy their 1-click solution for Spark Ad codes. Book a free strategy call and get $200 for your first campaign by June 9.

    Sales Growth Strategies

    Brands can start A/B tests faster with the new Manage Your Experiments experience. Amazon launched a new simplified experience to Manage Your Experiments (MYE). The optimal settings to get started with your A/B tests are now preselected for brands. So, you can spend lesser time setting up experiments, and more time to create great content that will drive sales. Manage Your Experiments is now easier to use. New features will help you test more aspects of your product listings, which can increase customer interest and sales up to 25%.

    Why Are My Amazon Sales Down? And what can you to to get them back to normal. Subtle fluctuations in Amazon sales are normal, but a significant drop can be cause for concern. In the world of e-commerce, understanding the underlying issues affecting your sales is paramount. As a seller on Amazon, several factors can cause your sales to dip. From seasonal shifts to inventory mishaps, it’s vital to identify the root cause before attempting to rectify the situation.

    80+ KPIs Amazon Sellers Need to Keep Track Of. How can you better understand the health of your business? Without the right data, it can be impossible to plan for the future or understand the past. Here’s a chart of 80+ KPIs that we think can help you decipher what is working for you and what is not.

    eCommerce Trends

    Amazon Prime Day 2023 Submission Deadlines: FBA Inventory cutoff on June 15. Prime Day has become a tentpole event for digital retailers. Preparing for it can be a difficult task, especially with Amazon keeping the actual dates a well-guarded secret until about a month before. But even without knowing the exact dates, you can still get a head start on preparations. Use this Prime Day checklist to prepare for the sales event and maximize your brand’s success on the major shopping holiday.

    Chinese Shopping Apps Take Over the World. China’s Shein or Temu are the No. 1 most-downloaded apps in half of the world’s fifty largest economies. Downloads are not revenue, but downloads indicate ambition. Shein or Temu hold both the No. 1 and No. 2 slot in ten countries. In 25 of the 50 largest countries by GDP, either Shein or Temu are the most-downloaded shopping apps.

    U.S. sellers sold more than 4.1 billion products on Amazon with $230K average sales. Amazon has released its annual U.S. Small Business Empowerment Report, which offers insights into how we helped independent sellers increase product sales and create jobs in 2022. According to the report, independent sellers sold more products year over year in Amazon’s store and continued to broaden their customer reach beyond the U.S. through international export sales.

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