#263 – Important: New requirements for Amazon sellers due to US INFORM Consumers Act

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    Important: New requirements for Amazon sellers due to US INFORM Consumers Act. The INFORM Consumers Act takes effect in the US on June 27, 2023. This law places obligations on high-volume third-party sellers to provide, and on Amazon to collect, verify, and disclose, information about their businesses. To ensure a trusted store for both customers and sellers, Amazon already maintains and continues to innovate on robust processes for collecting and verifying sellers’ business information during and after registration. While many of these processes are more sophisticated and effective than the basic requirements of the INFORM Consumers Act, this new law requires us to take certain additional steps to verify information related to high-volume sellers.

    Pay all your wholesalers, producers, and suppliers online with Melio, a payment solution tailor-made for sellers and retailers. No matter how your suppliers want to get paid, you can choose the payment method that’s best for you. Pay by credit card, even where they aren’t accepted, and defer payment to the next billing cycle. Your suppliers in and out of the U.S. don’t need to sign up and they still get paid however they choose. The best part? There are no subscription charges.

    Take your Amazon business to the next level with Payoneer Capital Advance funding. Get up to $750k instantly, so you’ll be able to grasp important growth opportunities as they appear. Your offer is based on your business’s performance, so there are no credit scans to worry about. Collections are also taken as a fixed percentage of your future Amazon payouts, so you’ll never be overstretched. It’s time to back yourself. Visit Payoneer today and enjoy a special 10% fee rebate on your first offer.

    How sending free products to Micro-Influencers have helped brands 5X revenue in 2 months. Tapping into the power of social media Micro-Influencers and a platform called Stack Influence that automates influencer collaborations at scale (hundreds of promotions a month), Amazon brands like Unilever, Magic Spoon, and Blueland have been able to grow their monthly revenue by 5X, decrease their ad costs using a warchest of influencer UGC, and build an army of affiliate marketers to consistently drive new customers.

    Unlock 30% Savings on Your Amazon Liability Insurance in Just 3 Minutes! Attention Amazon Sellers! As your sales soar past $10K, Amazon requires you to have liability insurance. But did you know the majority of eCommerce sellers are overpaying for their coverage? Don’t let excessive insurance premiums eat into your margins! Introducing Spott – your ultimate solution to save BIG on liability insurance.

    Sales Growth Strategies

    Everything You Need to Prepare for Amazon Prime Day 2023. Last year’s Prime Day was a record-breaking event, topping just over $12 billion in total global sales, and showing a modest 8% increase from 2021. However, Amazon claimed it was the “biggest event ever”, especially for its selling partners, most of whom are small to medium sized businesses. With customers spending over $3 billion on more than 100 million small business items last year, expect Prime Day 2023 to be even larger, which is why sellers need to start optimizing their strategies now. If you want to maximize results and have the most successful Prime Day ever, then download this playbook to learn essential strategies around pricing, advertising, inventory, and more.

    What Is the Amazon Account Level Reserve? Discover what sellers need to know about the account level reserve on Amazon and how to get access to funds when you need them. Account level reserves can be a weighty setback for rapidly growing Amazon brands. From securing inventory to investing in ad campaigns to keeping your vendor relationships in good standing, having quick access to cash is a must.

    Top of Search adjustment can make a significant impact on your campaign performance. While managing PPC, we extensively use dynamic bid adjustments to maximize our coverage for TOS placement to take advantage of the uplift in conversion, ROI, & Ad revenue. Lately, we documented recent changes to showcase this impact on a campaign. And the slides show the WoW change. Overall, the campaign generated $1.3k additional revenue in 2 weeks, at 10% lower ACOS.

    eCommerce Trends

    How to Get Repeat Buyers on Amazon. It’s the Amazon equivalent of Willy Wonka’s Golden Ticket and the answer to which every mom-and-pop store and Amazon aggregator is searching for – how do you get your customers to keep coming back?

    Overcoming Common Challenges: Amazon Removal Orders. Are you facing issues with Amazon removal orders? Don’t worry, you’re not alone! Many sellers encounter common problems that can hinder the reimbursement process that Amazon does automatically, and the units cannot be added back to the available FBA inventory.

    Shein Marketplace Launches in the U.S. Shein has launched a marketplace in the U.S. and is now adding local and international sellers. Shein is one of the largest fashion retailers, quickly expanding beyond fashion and beyond being a retailer. For example, Shein has already added Anker, one of the most successful Amazon-native brands. Notably, Anker is selling some products cheaper on Shein than on Amazon. It’s unclear whether that was a decision by Anker or a promotion funded by Shein.

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