#261 – Amazon Launches Anti-Counterfeiting Exchange to Help Eliminate Counterfeits

    To keep yourself updated with latest Amazon and eCommerce related news, subscribe to our newsletter today - Click Here

    Trending Topics

    Amazon Launches Anti-Counterfeiting Exchange to Help Eliminate Counterfeits. ACX allows participating stores to share information about confirmed counterfeiters who attempted to use their services to try to sell counterfeit products. By sharing information about these counterfeiters, ACX participants can identify and stop perpetrators more quickly than they would in the absence of this collaborative data sharing. In accordance with industry standards and best practices, an independent third party provides anonymized access for participants to share and receive information.

    How sending free products to Micro-Influencers drives external traffic and can boost organic reviews. Tapping into the power of social media Micro-Influencers and a platform called Stack Influence that automates product seeding campaigns at scale (thousands of collaborations a month), Amazon brands like Magic Spoon, Blueland, and Momofuku have become Million dollar listings by driving external customer traffic, boosting organic review rates, and decreasing their ad costs generating a warchest of authentic influencer UGC.

    Boost Your Traffic and Lower ACOS with MaverickX. Get results for as low as $500/mo, with up to 50%+ ACOS reduction. Grow your brand’s value by expanding your audiences! Across the board brands are unlocking larger search volumes on Google to capture new audiences at a more competitive cost compared to sponsored Amazon ads. We use proprietary tracking and attribution tools to track all off-site traffic that converts on your Amazon properties. We then help your brand earn up to 10% attribution referrals of all sales driven from Google PPC campaigns. Don’t get stuck on the Amazon ad’s flywheel, Let us automate your ad spend by supplementing 10% of your ad spend on offsite conversion funnels. Here is why!! Offsite conversions get positive Amazon attributions that not only get net-new audiences to your product pages, but also result in positive boosts in Seller rankings and Organic rankings. Book a demo to see how it works!

    Prime Day Success Starts Here – Get the Proven Playbook. Onramp was founded by industry veterans that genuinely want you to succeed. With our unique model, you only pay us when you make a sale. Say goodbye to minimum payments and monthly fees and say hello to higher cash flow and more opportunities. No interest, no commitments and more than half the cost of Amazon Lending and other traditional lenders. Plus, you’ll get pre-approved in minutes and have cash in hand within days. Learn more about how we compare.

    New Amazon Tags: Frequently Returned Products and More. Recently, Amazon has added two new tags to product listings that can also make a serious impact on your business, but they aren’t like anything that has existed before. Keep reading to learn how Amazon is flagging frequently returned products and sales data for select listings on the marketplace.

    Sales Growth Strategies

    Amazon released the Email Marketing function to more Brands and made it broadly available. This tool was available to some Brands already since Q3/Q4 of last year as a beta and enables you to send “custom” emails directly via Amazon. This is exciting news, as you can directly connect with your customers. Tailored audiences are currently in beta and are available to a limited number of brands based on previous customer engagement campaign engagement. Amazon is actively expanding the beta to more brands. To be eligible for tailored audiences, your brand must have: Sent 10 or more customer engagement campaigns with at least 1000 total emails sent over the last 10 campaigns OR Average opt-out to click rate less than 1% over the last 10 customer engagement campaigns.

    The New Brand Registry Impact Dashboard. Are you looking for new ways to protect your brand? If you’ve signed up to Amazon Brand Registry, things just got easier for you. The Impact Dashboard is a new way for Private Label sellers, vendors, and other rights owners to keep an eye on their brand, IP, and infringement issues. Amazon Brand Registry has been around for years. This has enabled brand owners to protect their intellectual property and brand identity on Amazon for free. But Brand Registry just got better. Introducing Impact Dashboard! This newly announced tool is your very own IP infringement control panel.

    Get Ready for Amazon Prime Day 2023. It’s that time of year again; the months leading up to the most eagerly anticipated online sales event of the year – Amazon Prime Day 2023. With last years Prime Day reportedly the biggest ever, including over 300 million items purchased worldwide and $1.7 billion saved by Prime members, it’s no surprise this highly anticipated event is on everyone’s mind.

    eCommerce Trends

    Is Amazon SAS (Strategic Account Services) Core worth it? As an established Amazon seller, you may have heard of Amazon Strategic Account Services (SAS) Core, which gives third-party sellers access to an account manager inside of Amazon. If you are just starting as an Amazon seller, this service will not be for you. In this article, we’ll explore what Amazon SAS Core can do for you, who it is for, the pricing, and the pros and cons. 

    Pinterest Inks Deal With Amazon Ads to Fuel Shoppable Content. In an effort to create more shoppable content, Pinterest has inked a multiyear deal with Amazon Ads to enhance the platform’s offering of relevant products and brands, and notably marks Amazon’s status as Pinterest’s first third-party advertising partner. The move follows the increasing popularity of video-based platforms like TikTok and Reels, pushing Pinterest to update its image pinboard. As a result, the platform has introduced Idea Pins that prioritize video content and has also placed greater emphasis on content created by its users.

    Amazon’s growth is yet to return to historical levels. Amazon’s first-party (1P) sales in the first quarter have been near-identical for the past three years – the same $51 billion in 2021 Q1, 2022 Q1, and 2023 Q1. One reason for that was unfavorable foreign exchange rate changes. However, first-party growth is practically flat nevertheless (flat overall; Amazon is doing better in the U.S. than in some international markets).

    Get more stories like this in your inbox every week!

    Recent Articles

    Related Stories

    Leave A Reply

    Please enter your comment!
    Please enter your name here