#259 – No More Amazon Free Returns? Amazon Charging $1 for Some Returns

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    No More Amazon Free Returns? Amazon Charging $1 for Some Returns. Is this the end of free returns on Amazon? Recently, Amazon has started charging $1 for some returns dropped off at UPS Stores. This continues Amazon’s trend in recent weeks of trying to lower return rates, most notably by now noting on some product detail pages when an item has a high rate of returns and seemingly its broader goal of “returning to healthy levels of profitability” (a stated goal of newish CEO Andy Jassy)

    In-store or online, your retail business needs a reliable payment solution. With Melio you can pay domestic and international wholesalers, producers, and suppliers your way and maximize your cash flow while you do it. You can pay by ACH bank transfer for free or use your credit card and defer payments for up to 45 days. Streamline your payment process for a better back-office workflow and be sure payments always go out on time. Plus, there are no subscription fees for you or your vendors.

    45% of SMBs are looking to simplify operations, gaining them more time to focus on core business competencies. But as consumer shopping habits evolve, merchants are left managing multiple fulfillment solutions to reach their customers across more shopping platforms than ever before. Ware2Go, a UPS Company, simplifies your fulfillment with guaranteed 2-day shipping and fulfillment options for Amazon FBM, SFP, FBA Prep, and any sales channel you sell on– all sales channels in a single network.

    How sending free products to Micro-Influencers have turned new product launches into Million dollar listings. Tapping into the power of social media Micro-Influencers and a platform called Stack Influence that automates influencer collaborations at scale (hundreds of promotions a month), Amazon brands like Magic Spoon, Blueland, and Momofuku have become Million dollar listings, decreased their ad costs using a warchest of influencer UGC, and built an army of affiliate marketers to consistently drive new customers. 

    Sales Growth Strategies

    Amazon increase Vine cap to 200 ASINs. Amazon have announced an expansion to the Vine programme, they have increased the Vine enrollment cap from 60 to 200, so you can now enroll up to 200 ASINs in the Vine program simultaneously. Amazon Vine, an invitation-only programme, selects the most insightful reviewers in the Amazon store to serve as Vine Voices. Vine Voices have the unique opportunity to order items free of charge and share their product experiences with Amazon customers to help them make informed buying decisions. This does mean that a brand wishing to participate has to give up to 30 products away for free.

    2023 Amazon Return Policy: How Does It Affect Sellers? As of March 2023, FBA users can access a new tool called “Return Insights.” This way, you can view your return rates using various metrics, such as: Returned units, Return rate percentage, Product return category, etc. This tool is an easier way for sellers to access return merchandise metrics, and they can use the data to improve the product quality, re-create the content, and make other necessary changes. This way, buyers will be more satisfied with their product purchase and less likely to return the item.

    How to Sell to Amazon Directly Through Amazon Vendor Central. Did you know that in addition to selling products on Amazon, you can sell products to Amazon? That’s right! Through Amazon’s Vendor program, you can become a “first-party” seller and sell your inventory to Amazon at wholesale prices. You’ve likely seen the “Ship from” and “Sold by” labels in the Buy Box when shopping on Amazon. That means Amazon purchased inventory in bulk from that brand and is reselling it to its customers — just like any other retailer!

    eCommerce Trends

    What Is User-Generated Content, and Why It’s Essential for All Brands? Are you creating content for your business but need more inspiration? Or looking to take advantage of a growing trend in digital marketing? User Generated Content (UGC) might be the answer! UGC is a type of media collaboration between businesses and customers where users can contribute their own creative ideas and executions. It’s an increasingly popular way for businesses to engage with customers by incentivizing them to generate creative content for brands. User-generated content provides businesses extra exposure, promotes user engagement, builds relationships with their audience, and significantly benefits small businesses! This blog post will explore what precisely user-generated content is and discuss how it can benefit your business. 

    Amazon Decentralizes Fulfillment Network to Get Faster and Cheaper Deliveries. Amazon carved up its national fulfillment network into 8 regions that will each be self-sufficient, doing so in order to lower costs and speed up delivery times. CEO Andy Jassy told investors about the change in his annual letter to shareholder.

    What is Temu? What Amazon Sellers Need to Know. In February, a popular Super Bowl ad got people talking about Temu, a new eCommerce app that promises to help consumers “shop like a billionaire.” People didn’t just talk though. Millions went straight to their phones to check it out, making it the most downloaded free app on both the App Store and Google Play. Even all these weeks later—at least at the time of this writing—it still holds those top spots. So what’s all the fuss, and what do Amazon sellers need to know about this new marketplace? We’ve got a basic primer on what merchants should know about Temu.

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