#257 – It’s time to prepare for Amazon Prime Day 2023 – Amazon Advises Sellers to Get Ready

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    It’s time to prepare for Amazon Prime Day 2023 – Amazon Advises Sellers to Get Ready. In the announcement, Amazon encouraged sellers to prepare early and stock sufficient inventory for their deals. Sellers must create their Prime Day deals by April 28, 2023, to participate. Sellers must ensure their inventory arrives at Amazon’s US fulfillment centers by June 15, 2023. (“We recommend shipping early to allow for potential logistics, weather, customs, or carrier issues,” it warned.) Amazon Prime Day was held on July 12 -13 in 2022, but it also kicked off early deals and member-only offers starting on June 21, 2022. Amazon also held the “Prime Early Access Sale” on October 11 – 12, 2022.

    Are you an Amazon seller feeling overwhelmed by the increasingly complex fees? If you’re tired of sifting through spreadsheets just to understand your true profits, we have the perfect solution for you. Say hello to Profit Cyclops, the most accurate and reliable profit calculator designed by successful 8-figure sellers. With over 13 different fees per order and costs rising by more than 30% in just two years, it can be challenging to keep track of your profits without the right tools. Eliminate the guesswork, make better-informed decisions and unlock your full potential. Visit Profit Cyclops today and take the first step towards a better understanding of your Amazon profits. Cruxfinder Exclusive – Extended 2 month trial, Write us from chat to activate.

    Are you using the right Amazon fulfillment option for your business? Ware2Go, a UPS Company, can help. We offer a full-service, end-to-end Amazon fulfillment solution across FBM, SFP, and FBA Prep. We enable companies of all sizes to compete on Amazon and beyond. Stay competitive with 1-2-day shipping guarantees, preferred UPS pickups, Saturday fulfillment, and 99% on-time fulfillment guarantees. Grow and diversify your sales channels with a partner who will be with you every step of the way.

    Identify and Leverage Key Amazon Consumer Groups to Drive Sales and Revenue. If you want to thrive on Amazon, comprehending your target market is crucial. Nowadays, Amazon customers provide a wealth of information that outlines various demographic segments and their reasons for utilizing the platform. Armed with this knowledge, you can customize your products, communication, and promotional tactics to resonate with your intended audience and stimulate participation, loyalty, and expansion. Get your copy today. Download the Guide: Today’s Amazon Shopper.

    How sending free products to Micro-Influencers have helped brands 5X revenue in 2 months. Shipping free products to social media Micro-Influencers using a platform called Stack Influence that automates influencer collaborations at scale (hundreds of promotions/month), enabled Amazon brands like Unilever, Magic Spoon, and Blueland to grow their monthly revenue by 5X, decrease their ad costs using a warchest of influencer UGC, and build an army of affiliate marketers to consistently drive new customers. Cruxfinder Exclusive – 10% off first campaign.

    Sales Growth Strategies

    Amazon has a dedicated section on the product detail pages for brand stories. This feature has been around for a while, but not all sellers are taking advantage of it. It shows up on all of the Brand’s Product Detail Pages. It is called Brand Story. As an Amazon seller, it’s important to use every tool at your disposal to stand out from the competition, and the brand story section is a great way to do just that. Are you using this tool to showcase your brand and connect with customers?

    Amazon launches new Brand Impression Share dashboard. The dashboard essentially shows the top-of-search impression share (IS) for your brand terms over time, so it’s majorly about the brand terms. It measures the percentage of top-of-search impressions your ad campaigns receive out of the total impressions they could actually receive. It shows % share of impressions your brand terms had compared to other advertisers, for all ad types, as well as SP and SB campaigns. Since these are the 2 ad types that target KWs. To view data for a specific date range, you have the data range filters to either select a certain week or day. If you have multiple brands, there’s a drop-down to select one brand to see its metrics.

    Plan Ahead For Upcoming Changes to Amazon Storage and MCF Fees. The clock is ticking for Amazon sellers with heaps of stale products at FBA! New fees tied to your storage utilization ratio and aged inventory are set to take effect in April. This is to limit unproductive use of FBA with unsellable goods, which are not only clogging up Amazon warehouses, but also get working capital tied up in holding costs. Amazon will also update its fees for UK and EU multi-channel fulfillment (MCF) orders on April 7, 2023 to cover rising operating costs. Here’s everything you need to know about the upcoming Amazon fee changes, and what you can do to minimize or avoid them.

    eCommerce Trends

    Amazon’s Fastest Growing Markets. Brazil, Mexico, and Australia are Amazon’s fastest-growing markets. Amazon’s web traffic has nearly tripled in Brazil in three years, and in Mexico and Australia, it more than doubled. Brazil, Mexico, and Australia are growing on mobile, too, so their web growth is noteworthy relative to the other Amazon markets. It is growing even faster in Turkey, The Netherlands, and Singapore than in those three countries, but those are newer and smaller markets.

    Amazon Highlights ‘Frequently Returned’ Products. Amazon has released a new badge that highlights frequently returned items in its marketplace. It appears right below the bullet point section of the product detail page and encourages potential buyers to read more about the featured item before purchasing. This feature has not been rolled out across the platform and seems to be in beta as some items that other publications previously reported to be showing this badge, no longer are.

    Amazon Sues Sellers for Filing False Takedowns against Rivals. In a press release announcing the actions, Amazon said the multiple bad actors had submitted thousands of false copyright infringement claims against Amazon’s selling partners in an effort to have those sellers and their products removed from the Amazon store. “These false claims attempted to reduce customer choice, harm Amazon’s selling partners, and damage the integrity of Amazon’s store.”

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