#254 – Amazon Bans 600+ Seller Accounts for ‘Review Manipulation’

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    Amazon Bans 600+ Seller Accounts for ‘Review Manipulation’. The Amazon Marketplace is oversaturated with sellers promoting the same or similar products. Even active members report lower sales due to their ever-increasing number of competitors. More than 600 sellers, unfortunately, took matters into their own hands. While against Amazon Marketplace policies, “review manipulation” offered the competitive edge these sellers so desired and needed to make sales.

    How sending free products to Micro-Influencers has helped brands 5X revenue in 2 months. Tapping into the power of social media Micro-Influencers and a platform called Stack Influence that automates influencer collaborations at scale (hundreds of promotions a month), Amazon brands like Unilever, Magic Spoon, and Blueland have been able to grow their monthly revenue by 5X, decrease their ad costs using a war chest of influencer UGC, and build an army of affiliate marketers to drive new customers consistently.

    Ultrafast Ecommerce Fulfillment, 30% Lower Cost by Design. Cahoot’s peer-to-peer fulfilment powers an extensive network of warehouses nationwide. Built for high efficiency, Cahoot’s patented technology enables our warehouses to fulfil 3x more orders than the facility next door at a cheaper cost. We pass on the savings of our innovative business model to our customers. Don’t let FBA or WFS hassles and limitations slow you down. Contact us today to speak with a fulfilment expert or to obtain a no-obligation quote.

    How UGC ads led to 3 million TikTok views increasing sales for the 25 Amazon products promoted. To drive external traffic to their Amazon listings, Thrasio partnered with ~100 TikTok creators to source fresh UGC at an average price of $75 per creative. They used Insense – a creator content & influencer ads platform trusted by 1,400+ eComm brands – to scale their creator and influencer partnerships. Exclusive: Insense is offering $200 for your first campaign until March 31.

    Mark your calendar: Amazon Accelerate Seller Conference is September 13-14. Accelerate is designed specifically for selling partners and is an opportunity to learn about our latest tools and innovations, speak with Amazon experts, and network with other selling partners to fuel business growth. This conference is for anyone currently selling, or interested in selling, on Amazon.

    Sales Growth Strategies

    Made, Sold, and Marketed by China. Alibaba never came to the U.S. to compete with Amazon. Shein and Temu shopping apps are now delivering what Alibaba could have brought. They took Alibaba’s AliExpress (which failed to capture meaningful market share in the U.S.) and wrapped it in a shopping experience that made the “buying from China” feature secondary. Shoppers went to AliExpress because they wanted to buy cheap and from China. They now go to Shein because it’s a good retailer.

    Guide to Self-Auditing your Amazon Account – Optimizing for Performance and Profitability. By manually auditing your Amazon account, you can develop a better understanding of your account performance, with insight into what is performing well and where there may be issues that need improvement. How often you perform an audit depends on your sales volume and ad spend. Create a data log of your metrics each time you perform an audit so that you can compare them with previous audits and assess the effectiveness of your optimizations.

    How to Get Your Products on Amazon Inspire. It seems that everyone is launching their own version of TikTok lately: YouTube, Instagram, and now even Amazon. The eCommerce giant has recently released Amazon Inspire, a feed of short-form videos and photos that recommends products based on the user’s interests. This new feature comes as part of the pre-existing Amazon Shopping app and will become available to more and more customers in the U.S. over the next few months.

    eCommerce Trends

    How Brands Can Improve Their Amazon Sales Using ChatGPT and OpenAI. If you’re an Amazon seller seeking new techniques to produce content for your listings and promotional strategies, using ChatGPT and OpenAI is worth considering. You can greatly benefit from using these AI tools in terms of creative problem-solving. Although it may seem odd to have an AI chatbot inspire originality, this technology can help with anything from data gathering and analysis to marketing and management to the generation of content, keywords, and even graphics.

    Bidding On Branded Keywords: What Happens When You Turn Them Off? In this episode, Michael and Abe Chomali of XP Strategy PPC Management, discuss the effects of bidding on branded keywords and what happens if you turn it off. They will explore the potential impact on the overall performance and how it can affect the visibility of your products. They will also discuss the different tactics you can use to ensure your campaigns run smoothly even after turning off your branded keywords.

    Amazon Inventory Management 2023 Guide. Want to learn essential inventory management skills and stay on top of Amazon’s FBA capacity limits? If you’re an Amazon seller, inventory management is an integral part of running a successful business. With it, you lessen the likelihood of encountering two major profit killers: losing sales by going out of stock, and accruing costly storage fees from overstocking.

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