#249 – Perfect Launch sellers are 5.2x more likely to generate $100K+ in 1st year sales

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    Perfect Launch sellers are 5.2x more likely to generate $100K+ in 1st year sales. Amazon data scientists looked at Amazon sellers who achieved healthy levels of sales growth over time and identified what programs and tools these sellers shared in common during their first 90 days of selling in the Amazon store. They then statistically validated these drivers of future seller success, and combined them to create a roadmap for your first 90 days. It’s called Perfect Launch.

    How UGC and micro-influencers increased Amazon sales from 8% to 20%. To drive external traffic to their Amazon listings, Upper Echelon Products partnered with creators and micro-influencers on a monthly basis to source fresh TikTok and Instagram creatives, which they repurposed into Amazon Ads. They used Insense – a creator content & influencer ads platform trusted by 1,400+ eComm brands – to scale their creator and influencer partnerships. Exclusive: Insense is offering $200 platform credit until Feb 14.

    10 Trends and Predictions for 2023. As an Amazon seller, you need to stay ahead of the game to succeed in the competitive marketplace. The future of online shopping is constantly evolving and it can be challenging to keep up with the latest trends and changes. That’s why Feedvisor has compiled the 2023 Trends and Predictions for E-commerce and Marketplaces report featuring the top 10 trends and predictions for 2023, and designed to provide you with in-depth insights and analysis of what’s to come in the coming year. Unlock the Future of Your Amazon Business with the Ultimate Look Ahead to 2023 Marketplace Trends.

    How product giveaways to Micro-Influencers helped brands 5X sales in 60 days. Tapping into the power of social media Micro-Influencers and a platform called Stack Influence that automates influencer collaborations at scale (hundreds of promotions a month), Amazon brands like Unilever, Magic Spoon, and Blueland have been able to grow their monthly revenue by 5X, decrease their ad costs using a warchest of influencer UGC, and build an army of affiliate marketers to consistently drive new customers.

    Sales Growth Strategies

    Curious how the key metrics compare between the different ad types? This data set included almost 3 billion impressions and over 10 million clicks from Q4 of 2022. The goal with sharing this aggregate data is to provide some benchmarks that I hope will be helpful. As always, there is a large mix of products in many categories where performance can vary significantly so keep that in mind when comparing to your own performance.

    Ultimate Guide to Using Bulk Operations for Weekly Amazon PPC Optimization. While the volume of data may seem daunting at first, using Amazon’s Bulk Operations for PPC optimization allows you to streamline these processes by enabling you to make changes to multiple campaigns at scale, more efficiently and with minimal manual effort.

    How to Create a Great Listing on Amazon with Listing Dos and Don’ts. An Amazon listing is critical to the success of any brand with an Amazon store – whether they’re household names or new-to-market, premium-quality products or competitively priced, in-demand or limited-editions. That’s because listing optimization is crucial to break through the noise on Amazon, where a whopping 72% of all shoppers come to casually research and purchase new products.

    eCommerce Trends

    What Meta’s Advantage+ Shopping Campaigns Mean for Retailers and Advertisers. By now, almost every marketer has heard about Meta’s selling tactics for Advantage+ Shopping Campaigns (ASC), through which, the social giant claims to be able to eliminate countless hours of manual work associated with creative rotation, efficient scalability and advanced machine learning. Yes, at first glance this sounds great given the need to shorten the time you spend on ad development. But what does this actually mean for marketers on their day-to-day? How can we scale creativity? And just as importantly, what does this new tool mean for our retail clients?

    Amazon 1P Sales Didn’t Grow in 2022. Amazon’s growth in 2022 was nearly flat. That never happened before in its quarter-century as an online retailer. However, Amazon’s results illustrate macro movements in online shopping rather than Amazon’s underperformance.

    How to Find Opportunity Keywords that Most of Your Competitors Are Missing. Have you ever wondered if there is an easy way to find relevant keywords for your product that your competitors are missing? Finding these opportunity keywords has the potential to bring you more sales. More keywords could potentially bring you A LOT more sales. If you’re interested in getting more sales, keep reading!

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