#245 – Amazon Introduces New Metric to Rate Product Listings – “Potential Sales Lift”

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    Amazon Introduces New Metric to Rate Product Listings – “Potential Sales Lift”. Amazon introduced a new metric that rates one aspect of sellers’ product detail pages. The “Potential Sales Lift” metric identifies listings that are missing key attributes – but goes further by showing sellers how much their sales might improve if they spend the time to add the missing attributes to their listings. The Potential Sales Lift metric is found on sellers’ Listing Quality dashboard. Amazon explained the benefit of the new metric writing, “With Potential Sales Lift, you can prioritize making the listing improvements that offer the most value to you.”

    Holiday stockouts across your store? And now you’re probably waiting on Amazon payouts, which doesn’t put your cash flow in the spot you’d want it to be when you reorder product. Avoid prolonged stockouts and lost sales without waiting on Amazon. Top sellers use Kickfurther to fund inventory orders up front and pay back after their items sell.

    Worry less about Amazon suspension.Protect your business with Spott’s 24/7 monitoring service, real-time alerts, and swift reinstatements to keep you in compliance and on track. And if the worst happens, Spott will have your back with expert recommendations and full reinstatement support. Don’t let suspensions derail your success. Get coverage in under 1 minute and sleep better at night knowing you’re protected. Exclusive: Sign up now and get 50% off as part of our new year 2023 promo!

    Q4 Results and Insights to Help You Plan for 2023. Another year full of surprises, 2022 Q4 saw big wins and losses for the holiday season. Find out exactly what happened with the 2022 Q4 Analysis, where we examine sales and advertising data on Amazon. Discover what the biggest category shake-ups were, the best day for deals, results, and key takeaways to help you benchmark your performance and inform your strategy for the year ahead.

    60-Minute Amazon Drone Delivery is Now a Reality. Prime Air, Amazon’s drone delivery service, has finally arrived in California and Texas. 🚀 According to Ars Technica, the online retail giant started flying 5-pound packages by drones to customers in Lockeford, CA and College Station, TX. With this service, Amazon hopes to speed-up their last-mile deliveries from 1-2 days to less than an hour, especially at a time when they’re reportedly struggling to meet their 2-day delivery promise.

    Sales Growth Strategies

    Amazon Sellers Wonder How to Comply with newly announced Supplier Rules. Sellers are balking at Amazon’s newly updated standards on suppliers. In a post on January 3rd, Amazon said it updated its Supply Chain Standards, with which all sellers must comply. “Our Supply Chain Standards apply to all selling partners and suppliers. Products sold in Amazon stores must comply with these standards and be produced in a way that respects human rights and the environment and protects the fundamental dignity of workers,” Amazon wrote in an announcement for sellers.

    Two Often-Overlooked Branding Opportunities That Can Give Your Brand an Edge on Amazon. Amazon continues to rule over the eCommerce world as the largest platform in online shopping, but that also means competition is getting tougher as well. Brands need every edge they can get to stand out in a market that is constantly evolving. Having a superior brand experience improves trust with shoppers and improves conversion rates – which can lower your customer acquisition costs and improve your organic ranking. It can also create more consistency in your brand message on and off Amazon.

    Strategies CPG brands need to market new product launches on Amazon. As a brand, you must be armed with the right data and capabilities to nail a perfect launch. Get insights on the market, customer purchase behavior, and competitor strategies. You can list basic demographic data and online purchase behavior to segment your target market. Let’s say you have a brand selling supplements products online. You should be able to answer strategic questions like.

    eCommerce Trends

    Amazon Storage Limit Manager: Would You Pay for Extra Storage Space? Introduced in February 2022, Storage Limit Manager (SLM) is a program that offers sellers with Inventory Performance Index (IPI) storage volume constraints a way to request for extra storage at potentially no additional cost. IPI storage volume limits must not be confused with restock limits, which is an Amazon inventory restriction based on storage units (e.g., 4 months’ worth of inventory), not storage space (e.g., 2,000 cubic feet).

    Key Dates for Ecommerce Businesses to Know: Your 2023 Calendar. This calendar will allow you to plan months in advance for important dates and help you decide when you should prepare for certain events, seasons, Amazon deadlines, and even tax deadlines. Staying organized and remaining ahead of the game will give you an edge over your competitors and help you grow your Amazon sales. Here’s what 2023 looks like.

    Avoid costly ecommerce accounting pitfalls with A2X. Amazon Selling Partner Appstore is hosting a webinar with Appstore partner A2X on best practices for your Amazon business accounting on January 12, 2023, from 10 a.m. to 11 a.m. (PT). In this webinar, you will learn how to do the following with the A2X app: Avoid common ecommerce accounting mistakes, Better understand and manage your accounting data, Get summaries of your sales, fees, taxes, and more into QuickBooks or Xero for reconciliation.

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