#244 – Amazon’s Third-Party & Small Business Sellers Lead ‘Record Breaking’ Holiday

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    Amazon’s Third-Party & Small Business Sellers Lead ‘Record Breaking’ Holiday. Amazon’s third-party sellers sold more products than ever this holiday season, led by surging sales among small businesses. Amazon announced that small businesses (SMBs) sold nearly half a billion items in the U.S. alone, as the company’s third-party selling partners now account for nearly 60% of total sales.

    How Amazon brands went from $0 to $12K monthly revenue by automating Micro-Influencer promotions. Tapping into the power of social media Micro-Influencers and a platform called Stack Influence that automates influencer collaborations at scale (hundreds of promotions a month), Amazon brands like Snow, Momofuku, and Pipcorn have supercharged their new product launches. These brands have been able to reach over $10K recurring revenue in only 1 month, decrease their ad costs using a warchest of influencer UGC, and build an army of affiliate marketers to consistently drive new customers.

    Get up to 30% off your Amazon seller insurance in just 3 minutes with Spott Insurance (!As an eCommerce seller, you know that once you hit $10K in sales, Amazon requires you to have liability insurance. Don’t overpay like most sellers do – visit now to start saving on your insurance. Find the best post-holiday deals on the coverage you need. Click here to learn more.

    Recover from holiday sales & beat Chinese New Year factory shutdowns. Pay after they open back up! You can reorder inventory for Q1 now without spreading your cash flow thin. Outline your SKUs and connect Kickfurther with your supplier today to order. We pay 100% up front and you make no payments on that inventory until after it sells. It’s a win-win: You get the inventory you need for the new year AND you pay out nothing until after you sell new inventory and the revenue lands.

    Amazon CPC Growth: Tips and Tricks for Success. According to recent data, the average cost of advertising on Amazon has grown significantly in the USA, rising from $0.78 in 2020 to $1.21 in 2021 – a nearly 50% growth year-over-year (source). And this trend has continued into Q3 of 2022, with a 4% and 5% growth in CPC for Sponsored Brands and Products ads. In fact, a staggering 59% of Amazon merchants believe that CPC will continue to rise in the coming years. But don’t despair! While it’s true that the cost of advertising on Amazon is on the rise, there are still plenty of ways to make PPC advertising on the platform a lucrative investment.

    Sales Growth Strategies

    Learn how to grow your brand presence on Amazon using a combination of Stores, Sponsored Brands & Display. The end of the year is a great time to step back and analyze your 2022 campaigns. Before you get started, check out the videos and courses in the learning console to help measure past performance and make informed plans in the coming year. Sign in to the learning console with your advertising credentials to watch the following videos.

    How Amazon’s #1 Best Seller Scammers are Stealing Your Sales. A recent piece from Bloomberg has exposed a black-hat tactic used by bad actors on the Amazon marketplace of putting popular items in incorrect and slow-selling categories to trick the Amazon algorithm into thinking that the product is selling more than it actually is.

    Amazon A+ Content: All Your Questions Answered. The purpose of A+ Content is to improve your conversion rate, resulting in higher sales. This feeds back into your search ranking, resulting in more views of your product page, and higher sales still. It’s easy to see that the potential is huge. Here’s everything you need to know about A+ Content, from some great example pages to a detailed breakdown of the available modules, and how to figure out if it is actually growing your sales.

    eCommerce Trends

    How to use third-party apps to list, price, and ship products. Seller University’s free learning resources help you understand Amazon’s tools, programs, and services, so that you can manage and grow your business at every step of your selling journey.

    The Best Walmart And Amazon Seller Strategies Of 2022. In this episode, we compiled all the best strategies that we’ve had for the entire year of 2022. Get ready cause this will be a fun-filled strategy fest!

    Walmart Launches New Ways to Find and Buy Products. Amazon may be the undisputed eCommerce leader, but Walmart is catching up by introducing two new ways to find and shop products online. While Walmart just released this unique way of shopping online, the technology has been around for some time.

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