#188 – Amazon Customers drove record-breaking Black Friday through Cyber Monday

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    Amazon Customers drove record-breaking Black Friday through Cyber Monday. It was Amazon’s biggest kickoff to the holiday shopping season ever—Home, Toys, and Apparel were among the top-selling categories from Black Friday through Cyber Monday. This year’s top-selling categories included Home, Toys, and Apparel and best-selling items were Apple AirPods, REVLON One-Step Hair Dryer, Fire TV Stick with Alexa Voice Remote, Echo Dot (3rd Gen), All-new Echo Show 5 (2nd Gen), Sengled Smart Light Bulbs, Beats Studio Buds, and Colorfulkoala Yoga Pants.

    GETIDA can help you claim, recover and maximize FBA reimbursements. When using FBA, some of your inventory can get lost, damaged, destroyed or get overcharged with a variety of FBA fees. Signup with GETIDA today to receive $400 Complimentary FBA Reimbursements.

    Get a $250 sign on BONUS when signing on to daily Amazon payouts or a capital advance with Payability! Payability offers daily accelerated payouts and capital advances to eCommerce sellers. With just a five minute application and no credit scan, Payability can offer your business the funding it needs to continue your growth.

    We Help You Navigate Aggregators For Free! Josh Dittrich, Founder of exited 2 businesses in 2021 for more than $10 Million and has now made it his mission to help other Amazon Sellers maximize their exit to an Aggregator. CruxFinder subscribers can get his upcoming Kindle ebook packed with nuggets for anyone planning to sell their Amazon brand. PLUS, connect with Josh to ask questions on the selling process, deal structures that pay big, and tax planning to keep more of that cheddar. Grab 30 mins Pro Bono on his calendar or claim your free book today.

    Amazon is making its own containers and bypassing supply chain chaos. Amazon is doing over 10,000 containers per month of the small- and medium-sized Chinese exporters. Amazon’s volume as an ocean vendor would rank them in the top five transportation companies in the Trans Pacific. This season, other major retailers — Walmart, Costco, Home Depot, Ikea and Target — are also chartering their own vessels to bypass the busiest ports and get their goods unloaded sooner.

    Amazon Is Using 3P Sellers to Fund Its Monopoly Empire. A nonprofit organization’s report reveals how Amazon maintains its power by putting the burden on third-party sellers on the platform to offset its losses in other areas. It calls out the e-commerce giant on its alleged report manipulation to hide the fact that sellers are funding the company’s journey towards monopoly.

    Sales Growth Strategies

    22 Keyword Research Strategies for 2022. The only thing that compares to how slow 2020 crawled by is how fast 2021 has gone! In the spirit of prepping for 2022, Bradley is back with 22 Amazon keyword research strategies in a very special edition of The Serious Sellers Podcast.

    What Amazon Sellers Should Learn for 2022. As the world recovers from the global pandemic, eCommerce is adjusting yet again to the modern landscape. We’ve seen some interesting Amazon selling trends in 2021, as merchants find new ways to stay ahead of their competition and leverage Amazon’s expanding offerings. Here is what to learn for 2022.

    A Guide to TikTok for Ecommerce Businesses. TikTok is no longer just a social media platform; it’s now a massive part of pop culture. Careers are being built there. Brands are flourishing there. And because it’s because it’s still relatively new, the chances here are vast.

    Amazon Seller Valuations Have Doubled. Amazon seller valuations have doubled since the start of 2020. There were only a few buyers then, and the concept of selling an Amazon seller business seemed far-fetched. Sellers were heavily undervalued, and the market is now catching up. According to Marketplace Pulse research, Amazon private label sellers are getting acquired for SDE/Adjusted EBDITA multiples of 4x – 8x, plus an earn-out that could bring the total valuation north of 10x.

    eCommerce Trends

    Here’s a look at 12 of the most successful brands on TikTok. Because of its appeal to Gen Z and millennials (more than half of Tiktok users are under the age of 34), it has become a hotspot for reaching a demographic that tends to avoid traditional advertising. And while influencers have played a significant role in helping brands reach that target audience through social media, many brands on TikTok are killing it when it comes to reaching followers directly.

    What are YouTube Clips and how Amazon Sellers can use them to boost their Brand? Video Clips on YouTube are a new way for content creators and viewers to share bite-sized Clips of longer videos and live streams. These Clips can be anywhere between 5 and 60 seconds long. So this feature is an excellent way to highlight the most interesting moments from your videos and streams and share them with your social networks.

    4 Sponsored Brands Video Reports Every Seller Should Periodically Review. An important step for Amazon sellers after setting up and launching their Sponsored Brands video ads is to analyze the campaign results as those campaigns run, in order to improve their performance over time using Sponsored Brands Video Reports.

    Amazon A-to-Z claims to be verified automatically. Starting on the 1st of December, Amazon are going to automatically verify customer claims and offer refunds on your behalf for specific scenarios where Amazon can verify package delivery using the tracking information provided during order confirmation.

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