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    #185 – Clarification of Amazon’s Policy on Rebates, Coupons

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    Clarification of Amazon’s Policy on Rebates, Coupons, and other Marketing Incentives. The Amazon Seller Code of Conduct 273 requires acting fairly, and prohibits manipulating sales rank. We have recently received several seller inquiries regarding Amazon’s policy on incentives that drive customer discovery and conversion—particularly through rebates, coupons, and other marketing incentives—and are offered outside Amazon as a way of driving a purchase in our store. sellercentral.amazon.com

    Zendesk Offers Exclusive Discount for Amazon Sellers. Amazon sellers trying Zendesk for the first time can claim up to 20% off Zendesk’s world-famous support software. With the help of their new Amazon integration, support teams have been able to answer up to 300% more messages than before. zendesk.com

    GETIDA can help you claim, recover and maximize FBA reimbursements. When using FBA, some of your inventory can get lost, damaged, destroyed or get overcharged with a variety of FBA fees. Signup with GETIDA today to receive $400 Complimentary FBA Reimbursements. getida.com

    U.S. Is Amazon’s Least Competitive Marketplace. According to Marketplace Pulse research, each active seller on Amazon in the U.S. receives more traffic than sellers on Amazon’s smaller marketplaces. For example, in the U.K., sellers receive half the traffic. In Canada, they receive a quarter. Monthly visits per seller are the total visits divided by the number of active sellers. marketplacepulse.com

    Sales Growth Strategies

    Guide to TikTok Marketing in 2021. Are you a marketer wondering whether your brand should be on TikTok? TikTok marketing is quickly becoming the next high-priority item on every brand’s social marketing palette. Yes, TikTok started as a very Gen Z app. But it’s no longer just about funny dances or challenges: nearly every brand can now find its audience. Should YOUR brand do TikTok marketing? What’s the best approach? Will your CEO need to do a wacky dance? You’ll find answers to all of these questions in this article and more. Buckle up; you’re in for a TikTok ride. mention.com

    Post Purchase Marketing for Amazon Sellers. In today’s extremely competitive Amazon marketplace, and with the ever-growing difficulty of maintaining reliable supply chains, sellers need to have clear backend marketing plans that maximize the revenue potential from each customer sale. ppcentourage.com

    Facebook introduce new Shops in Groups feature. The new feature will let you support the communities you care about by buying products from them. For example, members of OctoNation, an octopus fan group, can now buy stickers, mugs and apparel to show their love of octopuses. People often ask members of groups for recommendations on their experience with a product and how it performs. With Product Recommendations in Groups, Facebook will show products that members recommend when you ask for guidance within a group and make it easy to purchase those products from shops on the platform. tamebay.com

    How to Calculate and Increase Customer Lifetime Value in Your Store. Customer lifetime value (CLV) is one of the most important factors in determining your business’ present and future success. It’s an often-overlooked metric that can accurately predict how much your customers are really worth. shopify.co.uk

    eCommerce Trends

    How to Create Video Ads that People Won’t Skip. Digital videos allow us to connect with audiences in a unique and personal way. It involves audiences much more than standard images, using sound, motion, and emotion to elicit a response. But not all videos will have the effect on their audience that we want them to. So how do we create videos that work? semrush.com

    Data is telling DTC brands to open stores in emerging cities. In recent months, businesses ranging from swimwear brand Andie to apparel companies Naadam and Buck Mason have surfaced in locations like Florida, Texas and Tennessee. Steered by e-commerce sales activity, these retailers are venturing into uncharted territory in the hopes of capitalizing on pandemic-induced foot traffic and customer movement flows. modernretail.co

    Amazon Sellers Are Losing Control of Pricing Due to “Standards for Brands”. Amazon’s latest crackdown is all about pricing. You can lose your selling privileges if your prices are not better than other retailers 95% of the time. To any long-time marketplace seller, this news should come as a shock. After all, Amazon has never dictated that independent third-party (3P) sellers price a particular way… until now. webretailer.com

    How Bushbalm Grew From a $900 Side Hustle Into an 8-Figure Business. Bushbalm is on track to make over $10 Million in sales this year—an impressive feat for a brand that started as a $900 side hustle. In Shopify’s first-ever miniseries, David Gaylord, CEO of Bushbalm and Shopify’s Entrepreneur In Residence, shares his journey of building a successful skincare company. shopify.com

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