Trending Topics
Accelerate 2021 conference registration opens for Amazon sellers. Amazon announces Accelerate 2021, a virtual event to help third-party sellers develop their businesses, enhance their brands, and partner with Amazon. On October 20–21, Amazon will welcome thousands of U.S. sellers to the second annual Accelerate conference. The virtual event will feature new product and service announcements, seller presentations, and more than 30 sessions providing insights and strategies for current and aspiring entrepreneurs who want to take their Amazon partnerships to the next level. aboutamazon.com
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How to Drive External Traffic to Amazon and Why it’s Good For Your Product Rank & Conversion Rate. Amazon’s newly launched Brand Referral Bonus – a method for sellers to take advantage of advertising their products elsewhere online and linking back to their Amazon listings. Brand Referral Bonus is a great way to save money on Amazon fees. Are you looking for the best ways to grow your Amazon products sessions and conversion rate with external traffic? Then read on, this blog post is for you! wearegrowthhack.com
How to Calculate the ROI of Influencer Marketing Campaigns. Influencer marketing is big business. But how do you know whether your campaigns are delivering results? It's important to know how much is spent on Influencer Marketing to see if your efforts are worth it. Find tips and the formula here. searchenginejournal.com
Sales Growth Strategies
How Nano Influencers are Driving High Growth for E-Comm Products. One of the hottest topics in the e-commerce space during the past couple of years has been influencer marketing. There’s a lot of misunderstanding and several misconceptions about this popular technique. In this episode of the AM/PM Podcast, we’re diving in with a guy who has worked with more than 10,000 influencers, and he’s spilling some of the secrets on how to actually create effective programs for our e-commerce businesses. ampmpodcast.com
How to sell more with TikTok marketing. To succeed in selling on TikTok you shouldn’t simply copy and paste your current marketing strategy. Brands need to align content to the expectations of users – short, entertaining, and engaging videos that don’t look or feel like ads. Indeed, advice from TikTok to brands is ‘don’t make ads, make Tiktoks’. upfluence.com
The Brand’s Guide to Going Viral on TikTok. Recently, more brands are considering using TikTok to build a strong fanbase and reach out to a broader audience, especially younger generations. Users from Gen Z love sharing and promoting videos to their peers. So, when you’re popular on this platform, it’s more likely that you will see a surge of traffic to your business’s official page. pixlee.com
6 Steps to Prepare Your Amazon Business for the Holiday Season. From a marketing standpoint, this indicates that inventory issues may be even worse this Q4 than last. You should ensure that you have contingency plans to stay on top of out-of-stock issues in place early this year. And an effective way to do that is to make sure you have the right technology in place. junglescout.com
eCommerce Trends
Facebook Viral Prodcut Review – This pet bed just keeps on selling! This pet bed has been selling for years now and each time some dropshipper out there manages to explode with it. Now the question asked is how come this dropshipper is able to sell this “saturated” product successfully while many others fail. Is it a special trick he’s using? Or maybe a new marketing technique only he knows about? What did he do right to make this product blow up again on Facebook? ecomhunt.com
Chinese Sellers Losing Market Share on Amazon. Chinese sellers have been losing market share on the Amazon marketplace for most of 2021. This year, after increasing market share for years, the trend has unexpectedly reversed. Currently, 38% of the top sellers are based in China, down from 40% at the start of the year. marketplacepulse.com
Shopify x Tiktok – TikTok In-App Shopping. TikTok is moving into e-commerce. On August 24th, 2021 the company announced an expanded partnership with the e-commerce platform Shopify, as well as a pilot test of TikTok In-App Shopping among select Shopify merchants across the U.S., U.K., and Canada in the weeks to come. nextsmartship.com
New Amazon Seller Checklist For 2021. With the holiday season approaching, our Amazon seller checklist might be just what you need to set those wheels in motion. Let’s talk numbers and tick everything off your Amazon FBA checklist for Q3. Here are 12 things to consider if you’re putting together a more ambitious plan for the rest of the year. sellerengine.com
