#150 – Amazon is ending Early Reviewer Program from April 25

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    Amazon is ending Early Reviewer Program from April 25. As of March 10, 2021, Amazon will no longer allow new enrollments in the Early Reviewer Program, as we found that One Tap Reviews and Global Review Sharing, have proven more effective in generating quality reviews than the Early Reviewer Program.
    Drive sales of your amazon products by leveraging top tier affiliates. Learn how to get your products mentioned in editorial content: gift guides, comparison sites, best-of lists, inside and outside retail sites such as AMZN. (Hint – it isn’t sending emails to the publishers). Connect with this Ecommerce PR team to get your products in front of publishers at scale.
    GETIDA can help you claim, recover and maximize FBA reimbursements. When using FBA, some of your inventory can get lost, damaged, destroyed or get overcharged with a variety of FBA fees. Signup with GETIDA today to receive $400 Complimentary FBA Reimbursements.
    Sales Growth Strategies
    Amazon is Removing Customer List Downloads. Amazon Sellers will no longer be able to re-market to their customers or build customer lookalike audiences on 4/8/2021. These lists are extremely valuable and something that every brand should have in their arsenal. I suggest all sellers download all customers lists as far back as they can so you can always retarget or create lookalike audiences to target new customers similar to yours.
    RIP Amazon Early Reviewer Program! What are the best ways now for Amazon sellers to get product reviews in 2021? The importance of the social proof that great reviews give a product cannot be understated. Many Amazon sellers view the number (and quality) of the reviews of their products to be one of the most critical factors in being able to scale their sales, especially when a product is recently launched.
    Amazon Brand Registry is now accepting brands that have a trademark pending registration. Until recently, access to Amazon’s Brand Registry program was limited to Sellers who had a registered trademark. The registration process takes 6 – 12 months for the U.S. Patent and Trademark Office (USPTO) to issue a registration.
    eCommerce Trends
    “Tiktok leggings” was one of the top 100 most-searched terms on Amazon. The #1 best-selling clothing product on Amazon for most of January and February was a pair of high waist leggings that went viral on the social app TikTok. “tiktok leggings” is still one of the most-searched terms on Amazon.
    FDA Finds Hidden Drugs in Nearly 50 Dietary Supplements Sold on Amazon, eBay. Some of the tainted products sold on Amazon were labeled ‘#1 Best Seller’ or ‘Amazon’s Choice’. The FDA, which regulates dietary supplements in the U.S., purchased and tested weight loss and sexual enhancement supplements on Amazon and eBay’s websites.
    How to Find a Manufacturer or Supplier for Your Product Idea. If you’ve been thinking about launching a new product, you may have brainstormed some ideas of your own, like capitalizing on one of the many in-demand products already on the market. In this post, we’ll look at the basics of sourcing a supplier for your next product.

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