Way back in 1995, when Amazon’s first order was placed, little did the world know that the eCommerce industry would bring a paradigm shift in how people shop. Today, eCommerce is the backbone of retail, irrespective of whether you’re selling fast-moving consumer goods (FMCG) or food and beverages.
With the US eCommerce market alone reaching over $1.1 trillion in sales in 2023, eCommerce, especially food eCommerce, isn’t just rapidly growing; it’s here to stay. Along with choices, convenience, and faster delivery, customers are concerned about prices and brands that align with their value, and that’s just the start of eCommerce evolution.
So, keeping up with the latest eCommerce trends differentiates you from others. Knowing how to reach your direct-to-consumer (D2C) buyers and understand their requirements is the key to building a successful eCommerce business.
To take your eCommerce business to the next level in 2023, leverage the power of these emerging industry trends.
5 Food and Beverage eCommerce Trends and Changes you Need to Know in 2023
eCommerce trends and changes may emerge from things such as how customers purchase, their motivation behind a purchase, and their preferences. If you’re apprehensive about scaling, here are five food and beverage eCommerce trends we suggest you try.
- Omnichannel fulfillment will be on the rise
48% of customers abandon a purchase due to high cost and speed of delivery, making these two factors the driving force behind eCommerce sales. Interestingly, 22% of them will bounce if the delivery of their item is too slow.
With the rise of grocery delivery apps like Instacart and Uber Eats, customers expect instant delivery. Providing the same experience with your food eCommerce is necessary for a thriving business. Instead of relying too much on your own shipping and delivery department, you need to rely on local delivery, curbside pickup, and buy online and pickup in-store (BOPUS).
For example, Precycle provides customers with a BOPUS option. Such an option makes it easier for customers to shop without wasting time and unnecessary money on shipping costs.
Such an omnichannel experience takes your eCommerce to another level.
- Food subscriptions will continue to rise
Food subscription requires no introduction as the global economy is likely to reach a whopping $442 billion by 2025.
That’s why food ecommerce needs to focus on the subscription model in the near future. With Amazon already pioneering the way out with its subscribe and save the program, month-on-month subscriptions allow businesses to plan ahead of production and build a steady stream of customers.
A popular food business that has helped popularize this strategy is The Cumin Club, whose entire business is a subscription-based meal kit.
Many food and beverage businesses send seasonal food boxes based on their customer’s preferences and dietary requirements, providing a seamless and customized food experience.
- Effect of TikTok on food marketing will witness superior growth
TikTok’s emphasis on creative short-form content and catchy songs has already made customers addicted to the platform. But it serves as a perfect recipe for your food eCommerce ads. A catchy ad and a trendy challenge are enough to connect and engage with Gen Z.
Partnering with rising food influencers and showing how your products can be used in recipes or performing a live taste review are popular ways to promote your offerings.
Today, pairing with food influencers, bloggers, and celebrity chefs is what your food ecommerce requires to grow.
For instance, Yogabar uses influencer marketing to create brand awareness by collaborating with micro-influencers.
- Showing transparency about ingredients will be essential
Modern customers, especially Gen Z, are increasingly cautious about the food they consume. According to the International Food Information Council, around 75% of Gen Z are concerned with the environmental impact of their food choices.
So, showing transparency about ingredients ensures customers know what customers are putting in their bodies to exposure to toxic ingredients. Displaying ingredients highlights your products are pure and you have nothing to hide.
For instance, see how Sakara lists all the ingredients in their products. The company clearly states that its products are made from plant-based ingredients.
- Personalization will hold the key to success
Personalizing your customer’s shopping journey is slowly gaining traction and will capture the market. According to research, 80% of customers prefer to make a purchase from a brand offering a personalized experience.
Your ability to provide personalized recommendations and product offerings will likely differentiate your food eCommerce from others. Apart from helping you deliver memorable experiences, personalization enhances customer loyalty and entices them to purchase.
For example, My Muesli allows customers to create a customized muesli base blend and deliver it to their doorstep. This allows customers to meet their dietary requirements.
5 eCommerce Trends and Changes you Need to Know in 2023
With the eCommerce world becoming increasingly competitive, staying ahead of competition, trends, and industry changes is what can make your online business successful. Use these trends to drive your eCommerce brand forward and build a loyal customer base:
- Mobile shopping will accelerate
In recent years, the growth of mobile commerce has witnessed a paradigm shift primarily due to the rapid penetration of technology and increasing reliance on mobile.
Improving the eCommerce experience for your customers is the key to success and helps you tap into an untapped opportunity. Because mobile commerce opens the opportunity to shop on the go, it allows customers to use your brand at their fingertips.
With apps like Uber Eats and Amazon just a tap away, mobile commerce has become an important trend in 2023.
- Augmented reality and virtual reality will revolutionize the shopping experience
Augmented reality (AR) and virtual reality (VR) are transforming how customers shop online. When eCommerce companies allow customers to try on their clothes, sunglasses, and furniture virtually, it results in an immersive and interactive experience.
This is likely to continue and see mammoth growth in 2023 as more and more retailers adopt AR and VR technology.
Notice how Lenskart uses VR and AR technology to help customers try on their glasses before purchasing them. Your customers strive for such experiences as it removes the hassle of buying and returning the product.
- Artificial intelligence will help brands learn more about shoppers
With the world going head over heels since the launch of Chat GPT, eCommerce is likely to see a landmark adoption of artificial intelligence (AI) in the coming years.
AI is likely to help you collect data on customers’ shopping behavior, such as how they shop, their likes and dislikes, their preferences, and the factors motivating them to purchase.
This information can help you create a personalized shopping experience. AI will become your best sales associate while providing you with useful data. This technology helps you share details about relevant upcoming sales.
Your eCommerce business can even use AI bots to provide complex customer service while offering products based on a customer’s preference.
- More customers will use voice search
Today, many customers rely on smart speakers and voice assistants to search for things on the internet. Using voice search, customers seamlessly explore a brand’s collection, and choose product sizes and colors.
As more and more customers adapt to the changes, they’re likely to use voice search to purchase food and clothing.
With 25% of customers planning to use voice search in 2023, making it a part of your SEO strategy is the real game-changer for customer-centric businesses.
Most eCommerce brands use semantic search and search engine optimization strategies to make their product’s voice searchable. Incorporating natural speech while creating product descriptions helps you cater to your customer’s technological demands.
- User-generated content will form the backbone of eCommerce content
Did you know 70% of customers prefer reading user-generated content or UGC before buying?
As the market for business-generated content saturates, it’s time for eCommerce businesses to leverage the power of UGC to earn customer engagement and create a loyal customer base.
UGC is omnipresent and continuously affects how humans make their decisions. Such content serves as social proof and helps you achieve more online sales.
Today, customers make their buying decision based on reviews and photos of existing customers. UGC generates trust, provides authentic information, and shows the real-life experience of a brand’s customer.
Evolving your eCommerce strategy to stay in the game
While these 10 trends paint the picture of future eCommerce, keeping an eye on other eCommerce trends and changes helps you up your game and increase your online sales.
Regardless of the trend you try to achieve in the coming year, strive to improve customer experience, as when your customers are happy, it automatically results in more sales.
Take your eCommerce evolution to the next level by taking advantage of these eCommerce trends.
Priya Jain has been copywriting professionally for over nine years. She has attained an engineering degree and an MBA. She teaches math, spends her time running behind her toddler, and tries new recipes when she isn’t writing. You can find her on LinkedIn.